Conversion Manager - Financial Services

Why This Role Exists

At Pennylane, our website plays a pivotal role in acquiring and converting customers, transforming traffic from paid acquisition, SEO, partnerships, and other channels into sign-ups, demo bookings, and product adoption.

As we accelerate our Financial Services offering, including pro account, and the monetization of our existing customer base, we are seeking a Conversion Manager to own conversion across these strategic areas.

You will lead the production and optimization of website pages and paid landing pages, from identifying friction to measuring business impact.

You will join the Website team within Growth and collaborate closely with Growth Engineers and Data in a multidisciplinary squad.

🌍 About Pennylane

Pennylane is one of France’s leading fintech unicorns, building the financial and accounting operating system for European SMEs and accounting firms.

Founded in 2020, we help business owners make better decisions and empower accountants to focus on advising their clients.

Key Figures and Ambition

💻 Over 1.3 million SMEs already work with Pennylane

🤝 More than 7,000 accounting firms use our platform

👨‍👩‍👧‍👦 Over 1,100 Pennylaners from more than 25 nationalities

💰 More than €400 million raised since launch

🌍 Remote-friendly, international culture expanding across Europe

What You’ll Do

You will own conversion across the Financial Services and Monetization scope, working across website pages, paid landing pages, product journeys, experimentation, and measurement.

Own CRO and Experimentation

Define and execute the conversion strategy for key journeys, including pro account landing pages, pricing and product pages, demo-booking journeys, self-sign-up, and upsell flows

Build and run a continuous A/B testing program, from ideation and scoping to sizing, analysis, and ship-or-kill decisions

Identify conversion friction and opportunities through analytics and behavioral insights

Develop clear hypotheses based on user behavior, business priorities, and funnel performance

Ensure experiments are measured against meaningful business outcomes

Manage the Website Conversion Roadmap

Own and prioritize the conversion roadmap for your scope based on expected impact and feasibility

Turn opportunities into actionable briefs, specifications, and delivery plans

Work closely with Growth Engineers, Data, Design, and other stakeholders to ship improvements

Coordinate QA, launch, and post-launch analysis

Own key Financial Services journeys, including pro account activation and the accountant portal

Contribute to monetization journeys such as upsell and self-sign-up

Build and Optimize Paid Landing Pages

Produce and optimize landing pages for Financial Services and Monetization campaigns

Help increase the speed and volume of landing-page delivery, removing the current bottleneck

Partner with Demand Generation and Paid/SEA teams to translate campaign objectives into high-performing pages

Develop a strong understanding of target audiences, market context, and local messaging

Use these insights to improve both paid landing pages and the wider website experience

Own Measurement and Cross-Functional Coordination

Define instrumentation and tracking plans with Data

Build and maintain dashboards to monitor conversion performance

Report on results, learnings, and next steps to both technical and non-technical stakeholders

Work closely with Demand Gen, Product, Sales and Customer Success Operations, Brand, Design, and Engineering

Create alignment across teams and move projects forward without relying on formal authority

What You Bring

3–5 years of experience in CRO, Conversion, Website Product Management, Growth, or a related field

Experience in B2B SaaS, fintech, digital products, or another data-driven environment

A track record of shipping initiatives end-to-end and demonstrating their impact on business metrics

Strong hands-on experience with analytics and CRO tools, such as Amplitude and Contentsquare

Ability to independently analyse data, identify patterns, and formulate relevant hypotheses

Solid understanding of A/B testing methodology, including experiment sizing, success metrics, statistical pitfalls, and decision-making

Experience managing a roadmap and prioritizing initiatives based on impact and feasibility

Strong project management skills, from writing a clear brief to coordinating delivery and measuring results

Excellent communication skills, with the ability to:

Write clear briefs for designers and engineers

Explain prioritization decisions to stakeholders

Present results and recommendations to non-technical audiences

Ability to build relationships and secure alignment across multiple teams

Fluent French and professional English

🛠️ Tools and Environment

You will work with tools and processes dedicated to experimentation, analytics, behavioral analysis, tracking, and landing-page production.

Our Tools Include

Amplitude

Contentsquare

A/B testing and experimentation platforms

Analytics and reporting dashboards

Website content and landing-page production tools

You will collaborate closely with Growth Engineers, Data, Demand Generation, Product, Sales and Customer Success Operations, Brand, and Design.

What You Can Expect

Ownership of conversion across two strategic areas for Pennylane: Financial Services and Monetization

Direct and measurable impact on sign-ups, demo bookings, product activation, and upsell performance

The opportunity to shape the conversion roadmap across website and paid landing pages

A central role in structuring and scaling our experimentation program

Close collaboration with Growth Engineering, Data, Product, Demand Gen, Sales, Customer Success Operations, Brand, and Design

High level of autonomy and visibility across the organization

Challenging and supportive environment focused on ownership, execution, learning, and measurable impact

Success in This Role

Your success will be measured by:

The frequency and quality of experiments launched

The speed and volume of website and landing-page delivery

Conversion-rate improvement across the Financial Services and Monetization funnels

Growth in relevant outcomes, including sign-ups and demo bookings

Ability to absorb inbound landing-page demand without creating a delivery bottleneck

Quality of tracking, reporting, and learnings shared with stakeholders

📍 Location & Working Model

Permanent position based in Paris on a hybrid basis or fully remote anywhere in France.

🌈 Commitment to Diversity & Inclusion

Pennylane is dedicated to fostering an inclusive and supportive workplace, providing equal opportunities for all candidates, regardless of background, gender, religion, sexual orientation, disability, or any other characteristic.

If you’re excited about this role and think you could make an impact, we encourage you to apply—even if you don’t meet every requirement.

⚠️ Important Information for Candidates

Apply only through Pennylane’s official channels. Our communications come from addresses ending in ----- or ----- style="min-height:1.2em;margin-top:0px;margin-bottom:0px">

We will never ask for payments or financial information during the recruitment process.

🇫🇷 Données personnelles

Pennylane traite vos données pour gérer votre candidature et évaluer votre adéquation au poste. Si votre candidature n’aboutit pas, vos données peuvent être conservées 2 ans à compter de notre dernier échange ou de la clôture du recrutement afin de constituer & gérer un vivier de candidats. Vous pouvez vous opposer à tout moment et demander la suppression de vos données en écrivant à :

Notre data policy

🇬🇧 Personal Data

Pennylane processes your data to manage your application and assess your suitability for the position. If your application is unsuccessful, your data may be retained for 2 years from our last exchange or the closing of the recruitment process, in order to build and manage a candidate pool. You may object at any time and request the deletion of your data by writing to Learn more

🇩🇪 Personenbezogene Daten

Pennylane verarbeitet Ihre Daten, um Ihre Bewerbung zu bearbeiten und Ihre Eignung für die Stelle zu beurteilen. Sollte Ihre Bewerbung nicht erfolgreich sein, können Ihre Daten bis zu 2 Jahre ab unserem letzten Austausch oder dem Abschluss des Rekrutierungsverfahrens gespeichert werden, um einen Kandidatenpool aufzubauen und zu verwalten. Sie können jederzeit Widerspruch einlegen und die Löschung Ihrer Daten beantragen, indem Sie an Mehr erfahren

🇪🇸 Datos personales

Pennylane trata sus datos para gestionar su candidatura y evaluar su idoneidad para el puesto. En caso de que su candidatura no sea seleccionada, sus datos podrán conservarse hasta 2 años a partir de nuestro último contacto o de la finalización del proceso de selección, con el fin de constituir y gestionar una reserva de candidatos. Puede oponerse en cualquier momento y solicitar la eliminación de sus datos escribiendo a Más información