Creative Lead, Social

WE ARE BEAUTIFUL DESTINATIONS

Do you want to be part of a multi-award winning travel marketing company with one of the world's largest and most influential online travel communities?

Beautiful Destinations is a global travel marketing company built at the intersection of travel, the creator community and technology. We combine world-class creative storytelling with an AI-enabled content platform and over a decade of travel content data, and we partner with leading destinations and travel brands to create content that works across the full funnel and digital ecosystem, from sparking inspiration and discovery to driving consideration, action and conversion.

Behind our work is a community of 50M+ travelers and a network of 500+ world-class creators, filmmakers and storytellers across the globe.

Human creativity and authentic storytelling come first. Always. Technology is how we scale them.

See our World: [Instagram] | [TikTok] | [YouTube] | [Beautiful Hotels] | [Website]

THE ROLE

Beautiful Destinations is hiring a Creative Lead, Social — the person who decides what travel content looks like next!

You'll own social-first creative across two books of work: BD's own channels — the biggest travel audience on social media — and campaigns built for tourism boards, hotel groups, and travel brands.

You'll set the formats, the hooks, the visual language — the standard that 500+ creators shoot to, across BD's channels and our clients'. You'll read what the platform is telling you — saves, shares, watch-through — and turn that signal straight into creative decisions.

You'll work daily with creators, editors, and AI content pipelines. And the two sides of the job feed each other: the formats that prove out on BD's own channels become the exact work clients pay for.

WHAT YOU'LL DO:

Set creative direction across owned channels and client campaigns — formats, hooks, visual language, edit standards

Be the reference point for what good looks like — in all social-first content, full stop

Lead creative on client work end to end — concepts, treatments, direction from brief through delivery

Turn platform signals into creative decisions, every week — not quarterly reviews, real-time reads

Invent, test, and retire vertical formats — with a written verdict on every experiment, win or lose

Brief and direct creators — so their work hits the bar and still sounds like them

Build the network of personality-led creators — the people, not just the content

Ship AI-assisted format experiments, monthly — this role moves at that pace

Set edit standards with the editor team — and review the flagship cuts yourself

Present creative to clients — bring platform-native thinking straight into the pitch

WHAT YOU'LL BRING:

6+ years making and directing social-first content — with vertical work you can tie directly to performance, not just views

A format or series you invented that others copied — proof you set trends, not just followed them

Real fluency in platform behaviour — you read the signals, you don't guess at them

Experience briefing and directing independent creators — and a creator network you built or grew yourself

Client-facing creative experience — you can hold the room, not just make the work

Deep fluency across the creator landscape — who's rising, who's overexposed, who's worth the call

Daily use of AI tools — this is how the work gets made here

Able to work fully remote — with working overlap across UK and Dubai teams, plus international travel opportunity for shoots

Originally posted on Himalayas