Digital Marketing & Google Ads / AI Search Specialist

Headquarters: Philadelphia, PA, USA

URL: https://logicstics.com

Remote | Full-Time

Logicstics is looking for an experienced Digital Marketing & Google Ads / AI Search Specialist to take ownership of our online lead generation strategy. We are an international moving and logistics company serving customers relocating throughout the world.

This is a hands-on position. We are looking for someone who can build, manage, analyze, and improve campaigns themselves, not simply coordinate with outside agencies.

What You'll Do

You will be responsible for increasing qualified leads while continuously improving our cost per acquisition and overall marketing ROI. Your responsibilities will include:

Manage and optimize Google Ads campaigns across Search, Display, Performance Max, and remarketing

Conduct keyword research and continuously improve PPC campaign structure, targeting, bidding, ad copy, and landing pages

Monitor CPL, CPA, conversion rates, ROAS, impression share, search terms, and other performance metrics

Develop and execute our organic SEO strategy

Perform technical, on-page, local, and off-page SEO

Identify content and keyword opportunities based on search intent

Improve rankings for high-value international moving and logistics searches

Develop strategies for AI search visibility across ChatGPT, Google AI Overviews/Gemini, Perplexity, and other AI-powered search platforms

Improve how Logicstics and its content are discovered, cited, and recommended by AI search engines

Research emerging GEO/AEO/LLM optimization strategies and test what actually produces results

Create content strategies designed for both traditional search engines and AI search

Work with our developers to improve landing pages, conversion tracking, site structure, schema, page speed, and technical SEO

Build dashboards and reporting that clearly show leads, acquisition costs, conversion rates, and marketing ROI

Identify new digital channels and lead-generation opportunities

Use AI and automation tools to improve marketing research, content workflows, analysis, and campaign performance

What We're Looking For:

You should have proven hands-on experiece with:

Google Ads and PPC campaign management

Google Analytics 4

Google Search Console

Google Tag Manager

SEO tools such as Semrush, Ahrefs, or similar platforms

Technical and on-page SEO

Keyword research and competitor analysis

Conversion tracking and attribution

Landing page optimization and CRO

Lead-generation campaigns

AI tools used for marketing, research, analysis, and content creation

AI search optimization, GEO, AEO, or a strong understanding of how brands gain visibility in generative search

Experience marketing international moving, logistics, freight forwarding, transportation, relocation, or other high-value service businesses is a major advantage.

What Matters Most

We are not looking for someone who measures success by traffic, impressions, or the number of articles published. We care about qualified leads and profitable customer acquisition.

You should be comfortable looking at a campaign and answering questions such as: Which keywords are generating booked customers? What are we paying for those customers? Where are we wasting money? Which organic pages generate actual inquiries? Why are competitors appearing in AI search results when we aren't? What should we change this month to generate more business?

Requirements

3+ years of hands-on digital marketing experience

Demonstrable results managing Google Ads campaigns

Strong SEO knowledge

Strong analytical skills

Excellent written English

Experience working independently in a remote environment

Ability to manage projects and meet deadlines without constant supervision

Comfortable learning and testing emerging AI marketing technologies

How to Apply

Interested candidates should submit their resume and complete the required video interview as part of the application process.

We're interested in what you've accomplished, not simply the tools you've used. Candidates selected to move forward will be contacted to schedule a live interview with our team.

To apply: https://weworkremotely.com/remote-jobs/logicstics-digital-marketing-google-ads-ai-search-specialist