Digital Marketing Specialist

Digital Marketing Specialist (Google Ads, SEO & Social Media) – Remote | U.S. Hours

Position Type: Full-Time, Remote

Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a hands-on Digital Marketing Specialist to manage and optimize digital marketing initiatives across Google Ads, SEO, and social media.

This is an execution-focused role for someone who enjoys:

Optimizing Google Ads and paid search campaigns

Improving organic traffic and SEO visibility

Growing social media engagement

Analyzing marketing performance data

Testing campaigns to improve conversions

Scaling lead generation efficiently

You’ll have direct ownership over paid advertising, organic search, social media engagement, analytics, and ongoing campaign optimization.

If you enjoy improving CTR, CPC, CPA, ROAS, traffic, engagement, and conversions, this role is a strong fit.

What You’ll Own

Google Ads & Paid Search – Primary Focus

Build, manage, and optimize Google Ads campaigns across:

Search

Display

Remarketing

Performance Max (PMax)

Manage campaign execution, including:

Keyword research

Audience targeting

Campaign and ad group structure

Budget allocation

Bidding strategies

Campaign scaling

Write and test:

Headlines

Ad copy

CTAs

Creative variations

Continuously monitor and optimize:

CPC

CTR

CPA

Conversions

ROAS

Identify performance gaps and implement data-backed improvements to increase campaign efficiency.

SEO & Organic Growth

Conduct keyword and competitor research using:

SEMrush

Ahrefs

Google Search Console

Optimize:

Metadata

Page titles

Headings

Internal linking

Website content

On-page SEO

Support:

Technical SEO improvements

Content optimization

Organic growth initiatives

Monitor:

Keyword rankings

Organic traffic

Search visibility

Keyword opportunities

Identify content gaps and opportunities to increase qualified organic traffic.

Social Media Management & Engagement

Manage day-to-day engagement across:

LinkedIn

Instagram

Facebook

Support:

Content scheduling

Caption writing

Post optimization

Comments and DMs

Audience interactions

Monitor:

Engagement

Follower growth

Audience activity

Content performance

Collaborate with internal teams on content and campaign execution while maintaining a consistent and professional brand presence.

Reporting & Analytics

Monitor performance across:

Google Ads

SEO

Organic traffic

Social media

Analyze data using:

Google Analytics 4 (GA4)

Google Ads

Meta platforms

SEMrush

Ahrefs

Google Search Console

Prepare:

Performance reports

Campaign summaries

Optimization recommendations

Actionable marketing insights

Maintain organized documentation of campaign changes, tests, results, and performance updates.

Testing & Conversion Optimization

Test new ad copy, headlines, CTAs, and audience segments

Conduct A/B testing where appropriate

Identify landing page and conversion bottlenecks

Recommend improvements based on campaign and user data

Scale successful campaigns while maintaining efficiency

Continuously improve lead generation and conversion performance

What Makes You a Strong Fit

You:

Combine analytical thinking with hands-on execution

Enjoy optimizing campaigns and improving performance metrics

Understand both paid and organic digital marketing

Proactively identify growth opportunities

Make decisions based on data rather than assumptions

Care about leads and conversions, not just impressions

Are organized, detail-oriented, and accountable

Can independently manage multiple marketing priorities

Required Experience & Skills

Must-Have

3+ years of hands-on digital marketing experience

Strong experience managing:

Google Ads campaigns

SEO initiatives

Social media channels

Strong understanding of:

PPC

SEO

Digital marketing analytics

CPC

CTR

CPA

Conversion Rate

ROAS

Hands-on experience with:

Google Ads

Google Analytics 4 (GA4)

SEMrush

Ahrefs

Meta platforms

Strong keyword research and campaign optimization skills

Strong written English and copywriting ability

Ability to analyze performance data and make optimization decisions

Strong attention to detail and organization

Ability to work independently during U.S. business hours

Nice to Have

Experience managing multiple client accounts

Background in:

SaaS

E-commerce

B2B marketing

Experience with:

A/B testing

Landing page optimization

Conversion Rate Optimization (CRO)

Familiarity with:

Content marketing

Marketing automation

Email marketing workflows

Tools & Platforms

Google Ads

Google Analytics 4 (GA4)

Google Search Console

SEMrush

Ahrefs

Meta platforms

LinkedIn

Instagram

Facebook

What a Typical Day Looks Like

You might:

Review Google Ads dashboards and marketing KPIs

Optimize campaigns, budgets, bids, keywords, and targeting

Test new headlines, ad copy, and audience segments

Monitor SEO rankings and organic traffic

Update keyword targeting and on-page SEO

Respond to social media comments and DMs

Review social engagement and audience growth

Analyze traffic, leads, conversions, and ROAS

Document campaign changes and test results

Prepare performance reports and recommendations

In short: You continuously improve traffic, engagement, lead generation, and conversions across paid and organic digital channels.

Key Metrics for Success

Paid Advertising

Return on Ad Spend (ROAS)

Cost Per Acquisition (CPA)

Cost Per Click (CPC)

Click-Through Rate (CTR)

Conversion Rate

Lead generation

SEO

Organic traffic growth

Keyword ranking improvements

Search visibility

Qualified organic traffic

Social Media

Engagement growth

Audience/follower growth

Responsiveness to comments and DMs

Content performance

Overall

Accurate and actionable reporting

Consistent campaign optimization

Improved conversion performance

Efficient use of marketing budgets

Why This Role Stands Out

Strong ownership across Google Ads, SEO, and social media

Hands-on role with measurable business impact

Exposure to both paid and organic acquisition

Opportunity to test and optimize campaigns continuously

Performance-focused environment with meaningful autonomy

Fully remote work environment

Growth opportunities into:

Performance Marketing Manager

Growth Marketing Lead

Paid Media Specialist

Digital Marketing Manager

Interview Process

Initial Screening Call

Spark Hire Intro Video

Recruiter Interview

Final Interview

Offer & Onboarding

Apply Now

If you:

Enjoy optimizing digital campaigns

Have hands-on Google Ads experience

Understand SEO and organic growth

Enjoy managing social media engagement

Love analyzing and improving performance metrics

Thrive in execution-focused marketing environments

This is a strong opportunity to take ownership of paid advertising, SEO, social media, and digital marketing performance in a results-driven remote role.

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Originally posted on Himalayas