Digital Marketing Specialist

This is a remote position.

Job Title: Digital Marketing Specialist

Urgent Hiring

Location: Remote

Work Roster: 9AM-5PM AEST

Weekends: Saturday & Sunday

Notice Period: Immediate to 30 days

Role Overview

We are looking for a hands-onDigital Marketing Specialistninja who can set up, run, and scale our client’s marketing from the ground up.

This role is execution-focused: content creation and design creatives, website, SEO, lead generation, and ads, with clear reporting to the founder in simple language.

You will work closely with the founder to understand the business, define the right audience, build visibility, and generate consistent inbound leads.

Key Responsibilities

1. Foundations & Strategy

Understand the business, offerings, customers, and target industries

Define ICP (Ideal Customer Profile), positioning, and value proposition

Map customer pain points to our solutions

Create keyword strategy aligned with real search intent

Set up basic analytics, lead tracking, and reporting

2. Website & Content

Audit existing website and identify gaps

Improve website messaging, CTAs, and enquiry flow

Develop industry-specific landing pages and use-case pages

Create and execute website content strategy

Write and publish SEO-optimised blogs and articles

Continuously optimise website content for conversions

3. Social Media & Brand Presence

Set up and optimise social media channels (LinkedIn, Instagram, etc.)

Define content pillars and social media strategy

Create content calendars and publish consistently

Create basic visual content using tools like Canva

Engage with comments, messages, and communities

4. Lead Generation (Organic & Paid)

Launch organic lead generation funnels

Create basic lead magnets (checklists, templates, guides)

Monitor inbound leads and enquiry quality

Optimise landing pages and messaging based on performance

Plan, launch, and optimise Google Search Ads

Prepare for and scale paid campaigns (Google & Social Ads)

5. Authority & Trust Building

Create case studies, testimonials, and success stories

Develop thought-leadership and authority content

Build listings on review platforms

Create YouTube tutorials and reusable video content

Repurpose content across channels

6. Reporting & Process

Share weekly performance updates in simple, clear language

Track what’s working vs not and improve continuously

Document marketing processes and execution playbooks

Help plan the next 6–12 months of marketing growth

Must-Have Requirements

6-10 years of hands-on digital marketing experience

Strong understanding of SEO (on-page & off-page)

Experience with content creation (blogs, landing pages, social posts)

Basic knowledge of Google Analytics, Search Console, and lead tracking

Experience running or assisting with Google Search Ads

Ability to explain marketing performance in simple terms

Comfortable working directly with founders

Strong execution mindset (not just strategy slides)

Good-to-Have Requirements

Experience in B2B or service-based businesses

Familiarity with CRM tools and content scheduling tools

Experience building industry-specific landing pages

Basic video creation or YouTube content experience

Canva or similar design tool experience

Experience with review platforms and online communities

Originally posted on Himalayas