Director, Marketing - Figma Weave (New York, United States)

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!

We're building the next chapter of AI-native craft and creativity - where craft and technology meet. Our unified platform bridges the gap between AI capabilities and human creativity, and lets professional creatives and designers harness the power of the world’s leading AI models without losing precision, expression, or soul. Together, we’re building tools that help people move faster without sacrificing quality, precision, or craft — a platform where AI supports creativity instead of flattening it.

We’re looking for a marketing leader who can make Figma Weave the name people think of for AI-native creative work — and build the brand, the demand, and the team to get there. You’ll own marketing for Weave end to end, operating with the autonomy of a startup and the reach of Figma behind you. Generative media is one of the most exciting and fast-moving spaces in technology. The opportunity is enormous and the audience is passionate. Whoever defines what great AI-native creative tooling looks like and makes the world believe it wins. That story is yours to tell.

This is a full time role that can be held from our NYC hub or remotely.

What you'll do at Figma Weave:

Define the vision and narrative for Figma Weave in the AI-native creative space, and carry that story into everything we put into market

Build brand awareness and love for Weave through bold, memorable, culturally-tuned marketing that creatives are proud to be part of

Build and run the growth engine that turns attention into users and revenue across the full funnel, measured and accountable dollar for dollar

Hire and lead a small, senior, high-output marketing team, while drawing on Figma’s scale, channels, and talent

Set marketing strategy and execute against it directly — moving fast, making bets, and measuring relentlessly

Partner closely with product, sales, and design teams, and with Figma’s broader marketing organization, to bring focus and ambition to a fast-moving market

Own and deploy significant marketing budgets, tying every investment and tradeoff to measurable, ROI-positive impact

We’d love to hear from you if you have:

Experience as an executive marketing leader who has built brand and driven growth at a high-growth software, SaaS, or consumer-tech company

A track record as both strategist and operator — you set the vision and you personally ship the work

Strong storytelling and creative instincts, paired with the discipline to tie every investment to measurable impact

Experience owning and deploying significant marketing budgets, with demonstrated ROI-positive brand awareness

A deeply data- and performance-driven approach, setting and managing against metrics across brand and full-funnel growth

While it’s not required, it’s an added plus if you also have:

Experience building and leading teams in fast-moving, ambiguous, category-defining markets

Genuine energy for creatives, design, and the frontier of AI, with excitement to help define a new category

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Pay Transparency Disclosure

Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location.

Figma offers equity to employees, as well as a competitive package of additional benefits, including health, dental, and vision coverage; retirement benefits with company contributions; parental leave and reproductive or family planning support; mental health and wellness benefits; and paid time off. Figma provides paid sick leave, holidays, and other leave benefits in compliance with applicable federal, state, and local laws, including the requirements of the Washington Minimum Wage Act and related regulations. Exempt employees are eligible for employer‑provided paid flexible PTO in addition to flexible paid sick leave. PTO is subject to manager approval. Additional benefits may include company recharge days, cell phone and home internet reimbursements, and a number of lifestyle spending accounts. Figma also offers sales incentive compensation for most sales roles and an annual bonus plan for eligible non-sales roles. All compensation and benefits are subject to applicable plan terms and may be modified by Figma at any time, consistent with applicable law.

Annual Base Salary Range:

$235,000—$317,000 USD

At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to [email protected]. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.

Examples of accommodations include but are not limited to:

Holding interviews in an accessible location

Enabling closed captioning on video conferencing

Ensuring all written communication be compatible with screen readers

Changing the mode or format of interviews

To ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates keep their cameras on during video interviews. Additionally, if hired you will be required to attend in person onboarding.

By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma's Candidate Privacy Notice.