Director, Marketing Technology & Engineering

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.

What is The Role

The Director, Marketing Technology & Engineering owns Elastic's complete MarTech ecosystem — both what we build and what we buy. This role sets the technology strategy, drives a build vs. buy decision framework, leads engineering teams delivering first-party applications, and manages the full lifecycle of third-party platforms. The ideal candidate bridges product thinking, engineering, and marketing domain expertise to deliver a scalable, integrated, and measurable technology stack.

You’ll sit at the intersection of marketing, sales, engineering, and operations, guiding roadmap development, leading team execution, and aligning systems and workflows to our go-to-market strategy. From campaign tooling to CRM connectivity to intake automation, you’ll shape how marketers operate and how marketing connects to revenue.

This is a high-impact management role that requires deep technical proficiency, critical thinking, cross-functional collaboration, and a passion for enabling marketing scale through technology.

What You Will Be Doing

Strategy & Vision

Define and own the dual MarTech roadmap, covering both the product roadmap for what Elastic builds and the vendor roadmap for what Elastic buys, ensuring investments align with marketing and business objectives and that internal and external capabilities complement each other

Own and maintain the build vs. buy evaluation framework, including decision criteria, business case methodology, and recommendation process

Partner with XCMO and cross-functional stakeholders to translate campaign, demand gen, and go-to-market priorities into clear, actionable technology initiatives that drive execution, automation, and seller engagement

Monitor emerging tools, trends, and AI-powered capabilities to continuously assess their relevance to Elastic's stack

Engineering & Product Ownership

Own the product vision and prioritization for internally built marketing applications, including our custom React-based application

Directly manage engineers, defining requirements, sprint priorities, release cycles, and technical architecture decisions for first-party tools

Set engineering standards and make deliberate tradeoffs around technical debt, scalability, and capacity between net-new development and maintaining existing applications

Lead change management for new tool introductions, deprecations, and workflow migrations to ensure smooth transitions and solid adoption across impacted teams

Governance & Operations

Own the MarTech budget, including forecasting, headcount and vendor spend planning, renewal management, and ongoing spend optimization

Establish and enforce policies for tool usage, data standards, access controls, and vendor contracts; maintain a centralized inventory of all tools, licenses, and renewals

Ensure compliance with InfoSec security processes for all third-party and internal applications, and with data privacy regulations (GDPR, CCPA) across the stack

Define and monitor KPIs for platform performance, utilization, and ROI; ensure tools and workflows have built-in instrumentation to evaluate adoption, performance, and business impact

Stack Assessment & Optimization

Conduct regular audits of the existing stack to identify redundancies, gaps, and consolidation opportunities

Lead business case development for new investments and deprecations, applying the build vs. buy framework to prioritize the highest-impact decisions

Drive platform adoption and ensure Marketing teams are extracting full value from existing tools through structured enablement and feedback loops

Onboarding & Enablement

Manage the end-to-end procurement and onboarding process for new tools, including vendor selection, contracting, implementation, and rollout

Develop training programs and documentation to drive adoption across Marketing for all platforms owned and managed by the MarTech team

Serve as the internal subject matter expert and primary escalation point for MarTech platforms

Integrations & Data

Own the integration architecture for Elastic's MarTech ecosystem — defining how internal applications and third-party tools connect to each other and to core systems including CRM, CDP, and data warehouse

Design and govern APIs for internal and external system integrations, partnering with IT, Data Engineering, and RevOps to ensure clean data flows, reliable syncs, and a unified customer data model

Lead troubleshooting and resolution of integration failures across vendors and internal teams

Cross-Functional Partnership

Serve as the primary liaison and cross-functional connector across Marketing, IT, Product, Sales, Legal/Privacy, and Finance on all MarTech matters — aligning stakeholders and ensuring seamless execution of roadmap priorities

Own vendor relationships end-to-end: manage SLAs, lead contract negotiations, maintain day-to-day partner relationships, and conduct QBRs with key vendors to assess performance and value

Team Leadership

Develop a high-performing mixed team of MarTech platform specialists and software engineers; provide ongoing coaching, performance management, and career development

Set clear priorities and manage workload across the team; own planning, staffing, and organizational design as the function scales

Communicate priorities, tradeoffs, and business impact clearly to senior leaders; collaborate closely with executive stakeholders across departments

Foster a culture of continuous improvement, psychological safety, and inclusion; actively champion Elastic's Diversity, Inclusion, and Belonging (DIBs) commitments

What You Bring

10+ years in marketing operations, platform/product management, or business systems with a robust focus on tooling and infrastructure

6+ years of people management, including leading managers and cross-functional teams

Proficient knowledge of B2B marketing and sales workflows, especially campaign execution, CRM integration, and lead management workflows

Experience delivering internal tools or custom applications in collaboration with engineering and program teams

Proficiency in platform thinking, with the ability to guide strategic roadmaps and drive execution across multiple teams

Proven ability to partner across functions and influence senior team members and executives

Well-developed program management instincts and an ability to balance iteration with long-term scale

Bonus Points

Experience in a global, high-growth SaaS environment.

Familiarity with Salesforce, Marketo, or other key GTM tools.

Exposure to compliance, data governance, and system integration challenges.

Background leading platform simplification or tool consolidation efforts.

Compensation for this role is in the form of base salary. This role does not have a variable compensation component.

The typical starting salary range for new hires in this role is listed below. In select locations (including Seattle WA, Los Angeles CA, the San Francisco Bay Area CA, and the New York City Metro Area), an alternate range may apply as specified below.

These ranges represent the lowest to highest salary we reasonably and in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the ranges may be modified in the future.

An employee's position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs.

Elastic believes that employees should have the opportunity to share in the value that we create together for our shareholders. Therefore, in addition to cash compensation, this role is currently eligible to participate in Elastic's stock program. Our total rewards package also includes a company-matched 401k with dollar-for-dollar matching up to 6% of eligible earnings, along with a range of other benefits offered with a holistic emphasis on employee well-being.

The typical starting salary range for this role is:

$160,300—$253,600 USD

The typical starting salary range for this role in the select locations listed above is:

$192,300—$304,200 USD

Additional Information - We Take Care of Our People

As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do.

We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do.

Competitive pay based on the work you do here and not your previous salary

Health coverage for you and your family in many locations

Ability to craft your calendar with flexible locations and schedules for many roles

Generous number of vacation days each year

Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service

Up to 40 hours each year to use toward volunteer projects you love

Embracing parenthood with minimum of 16 weeks of parental leave

Different people approach problems differently. We need that. Elastic is an equal opportunity employer and is committed to creating an inclusive culture that celebrates different perspectives, experiences, and backgrounds. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation.

We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals. To request an accommodation during the application or the recruiting process, please email [email protected]. We will reply to your request within 24 business hours of submission.

Applicants have rights under Federal Employment Laws, view posters linked below: Family and Medical Leave Act (FMLA) Poster; Pay Transparency Nondiscrimination Provision Poster; Employee Polygraph Protection Act (EPPA) Poster and Know Your Rights (Poster)

Elasticsearch develops and distributes technology and information that is subject to U.S. and other countries’ export controls and licensing requirements for individuals who are located in or are nationals of the following sanctioned countries and regions: Belarus, Cuba, Iran, North Korea, Syria, or Russia, including the Ukrainian territories annexed by Russia (The Crimea region of Ukraine, The Donetsk People's Republic (DNR), The Luhansk People's Republic (LNR), Kherson or Zaporizhzhia). If you are located in or are a national of one of the listed countries or regions, an export license may be required as a condition of your employment in this role. Please note that national origin and/or nationality do not affect eligibility for employment with Elastic.

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