Director of Digital Marketing

About the Role

The Director of Digital Marketing owns HeroDevs' digital strategy, leading the channels, budget, and team that drive both demand creation and demand capture. This person sets the strategic direction for paid media, website conversion, and digital campaign execution, and manages a team of four to bring that strategy to life. They are accountable for connecting digital investment to pipeline growth while ensuring every digital touchpoint — from a paid ad to a website page — is optimized to convert.

Responsibilities

Digital Strategy

Define and own HeroDevs' overall digital marketing strategy, aligning demand creation and demand capture motions

Translate company and marketing goals into a cohesive digital roadmap across paid, content, and web

Continuously evaluate the digital channel mix and reallocate investment based on performance and opportunity

Stay ahead of digital marketing trends, platform changes, and emerging channels relevant to HeroDevs' audience

Paid Media & Budget Oversight

Own budget oversight for all paid marketing, including advertising and promotional placements

Set and manage the paid media budget in partnership with finance marketing leadership

Direct the Paid Media Specialist on channel strategy, spend allocation, and performance targets

Ensure paid investment is efficient, accountable, and tied to clear pipeline and revenue outcomes

Campaign Support & Digital Execution

Support campaign creation across the marketing team, with direct ownership of digital components and their execution

Partner with the Content and Traffic Strategist to ensure digital content and traffic plans support broader campaign goals

Ensure digital deliverables (ads, landing pages, email, paid social, etc.) are executed on time and to a high standard

Provide digital expertise and quality control across all campaign workstreams

Website Strategy & Conversion Optimization

Own website strategy, ensuring the site supports both demand creation and demand capture goals

Partner with Product and Product Marketing to ensure messaging alignment across the website

Direct the Web Developer on site structure, performance, and roadmap priorities

Identify and prioritize conversion opportunities across the site, from landing pages to core navigation

Oversee ongoing testing and optimization of key site pages to improve conversion rates

Required Qualifications

8+ years of experience in digital marketing, with progressive leadership responsibility

Proven experience owning digital strategy that supports both demand creation and demand capture

Direct experience managing paid media budgets and driving accountable return on ad spend

Experience overseeing website strategy and conversion rate optimization

Demonstrated success managing and developing a team, ideally across paid, content, web, and design disciplines

Strong command of digital marketing platforms and analytics tools

Bachelor's degree or equivalent professional experience

Preferred Qualifications

Experience in B2B technology or software marketing

Familiarity with the open source or enterprise software landscape

Experience partnering with sales and revenue operations on pipeline and attribution

Working knowledge of Hubspot, SEMrush, Salesforce, Google Analytics, CRO tooling, and marketing analytics stacks

Strong presentation and communication skills, with experience reporting digital performance to executive leadership

At HeroDevs, we believe in the power of diversity, equity, and inclusion to drive innovation, creativity, and success. We are committed to creating a workplace that embraces and celebrates individual differences. We encourage people of all backgrounds and experiences to apply.

Originally posted on Himalayas