Director of Sales

You'll be joining a fast-scaling, founder-led company that is redefining an entire industry. Founded in 2014, this European B2B signage company has built a premium brand trusted by some of the most recognisable names in retail, hospitality, tech, and luxury — think global household brands across Germany, Sweden, Poland, and beyond.

What makes this company unique is its ambition: to become the first truly scalable business in a sector that has historically been fragmented, craft-based, and impossible to systematise. Through smart processes, technology, and now AI, they are doing exactly that. This is not a startup at zero — it's a proven business with real revenue, real clients, and a clear roadmap to European market leadership.

With offices in Berlin, Wrocław, and Helsingborg, they're at an exciting inflection point and building the senior commercial team to take them there.

This is one of the most important hires the company will make this year. As Sales Director, you'll architect the commercial engine — owning inbound and outbound sales, CRM and AI-driven workflow transformation, and the full customer experience from first touch to retention. You'll manage and develop a growing team of sales consultants, working closely with the founders to shape strategy and execute with discipline.

Tasks

Grow and develop the inbound sales team, outbound function, aftersales, and offline conversion

Own sales team targets and metrics — structured planning and execution, not gut-feel management

Drive customer satisfaction and retention of key brand clients

Oversee the CRM system and full customer journey

Develop market and customer understanding to inform product, pricing, and strategy

Manage client relationships and resolve disputes when they arise

Requirements

3+ years of experience in sales, with at least some time leading or mentoring a team

A strong sense of ownership — you take responsibility for outcomes, not just activities

Comfortable managing people and holding a team accountable to resultsSolid understanding of CRM systems, pipelines, and data-driven decision making

An appetite for AI-native tools and workflow automation — you don't need to have built it all before, but you need to be genuinely excited about it

German at native level — this is non-negotiableProfessional English

Based in Berlin or willing to relocate — this is an on-site role

Benefits

Competitive base salary, complemented by bonus packages and additional incentives

A genuine seat at the table — direct access to the founders and real influence over commercial strategy

The chance to grow into and shape a Head of Sales role at a profitable, scaling business

Berlin-based, on-site role with an international, mission-driven team

If this sounds like the right next step for you, we'd love to hear from you.

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