DTC Brand Strategist Intern

Category: Marketing

Location:

The DTC Brand Strategist Intern supports client growth initiatives across social ads, search ads, and retention marketing (email/SMS) under the guidance of senior strategists. This role is designed for aspiring strategists who want hands-on exposure to real DTC brands, learning how data, creative, and messaging come together to drive revenue. This internship provides practical experience in brand strategy, performance marketing, and client communication.

Key Responsibilities

Brand & Channel Support

Assist in audits of paid social, search, email/SMS, and landing pages.

Help analyze creative performance, funnel flow, and messaging consistency.

Support competitor research and category trend analysis.

Document findings and present insights internally.

Strategy & Planning Assistance

Help build quarterly brand roadmaps including testing ideas, budget allocation drafts, and channel priorities.

Support brand story development, messaging frameworks, and positioning documents.

Assist in preparing QBR and onboarding strategy decks.

Channel Execution Support

Work with paid social and search teams to review campaign structures, audiences, and creative mix.

Assist retention team with email/SMS calendar planning, segmentation, and performance review.

Help track promotions, spend changes, and test results.

Analytics & Reporting

Monitor dashboards (ROAS, CPA, CAC, LTV, open rates, CTR, AOV).

Prepare weekly/monthly performance summaries.

Document learnings and optimization ideas for senior strategists.

Cross-Functional Collaboration

Coordinate with Creative Strategists to gather assets and feedback.

Join internal strategy calls to learn how decisions are made.

Escalate blockers and clarify tasks with your mentor or manager.

Client Exposure & Learning

Sit in on client strategy calls and QBRs for learning purposes.

Help prepare client-facing materials and follow-up notes.

Learn how to explain performance insights and growth levers clearly.

What You’ll Learn

How to build and execute DTC brand strategy across paid and owned channels

How to read performance data and translate it into action

How brand positioning, creative, and media work together

How to collaborate across teams in a fast-paced agency environment

How MAG operates at scale using SOPs, dashboards, and documentation

Requirements

Strong interest in DTC brands, performance marketing, and eCommerce

Basic knowledge of Meta Ads, TikTok Ads, Google Ads, or email marketing (hands-on experience is a plus)

Comfortable with spreadsheets, dashboards, and data analysis

Strong written and verbal communication skills

Highly organized, eager to learn, and detail-oriented

Willing to take feedback and apply it quickly

Technical Requirements

A computer with dual monitor setup is required

Computer with at least 8GB of RAM

Must have at least 25 MBPS internet speed

Camera with at least 1080p resolution​

Benefits

40 hours a week, 8 hours a day

Competitive salary base

Permanent work-from-home setup

Unlimited FREE access to MAG School courses and SOP Library

Work schedule is in Eastern Standard Time (EST), Monday-Friday only

Opportunities for professional development and career advancement

Details

Originally posted on Himalayas