Email Marketing Executive

About 1st Formations

At 1st Formations, we empower entrepreneurs to start, run, and grow their businesses with confidence.

Running a business shouldn’t be slowed down by company formation, statutory compliance, accounting, or payroll. From day one, these essentials should be seamless, reliable, and intelligently handled — freeing founders to focus on building and scaling.

We’re a leading UK provider of company formation and compliance services, building a modern, fully integrated technology platform that supports founders at every stage of their journey. Our platform brings together formation, compliance, accounting, payroll, and ongoing business support in one cohesive experience.

No stitched-together services.

No legacy workflows disguised as software.

Just a single, scalable platform built for ambitious founders who want to move fast, stay compliant, and grow with confidence.

Why Join Us Now?

You’ll be joining a business with strong momentum, clear direction, and real opportunity for progression.

£18m annual revenue, including £9m ARR

Over 1 million companies formed

Certified B Corp and Carbon Neutral Business

Forecast to grow 5x–10x over the next three years

The Role

The Email Marketing Executive supports the Head of CRM & Lifecycle Marketing in delivering retention and engagement activity across 1st Formations’ client base of hundreds of thousands of customers. This is a hands-on, delivery-focused role suited to someone early in their CRM or lifecycle marketing career who wants to build deep, practical expertise in campaign execution, segmentation and reporting within a fast-growing, data-driven marketing function.

Key Responsibilities

Build, schedule and QA automated email journeys and triggered campaigns within the CRM platform (e.g. HubSpot), under the direction of the Head of CRM & Lifecycle Marketing

Support the ongoing maintenance and accuracy of client segmentation and list hygiene, ensuring campaigns reach the right audience

Assist with the design and set-up of A/B and multivariate tests across messaging, timing and subject lines, and help compile results

Pull and organise campaign performance data, producing regular reporting packs on open, click, conversion and churn-related metrics

Coordinate with design and copy resources to ensure campaign assets are delivered on time and to brand standard

Monitor day-to-day campaign performance and flag anomalies, deliverability issues or underperforming journeys to the Senior Manager

Maintain up-to-date documentation of live journeys, workflows and segmentation logic

Support the wider Marketing team with ad hoc administrative and campaign coordination tasks as required

Help ensure all client communications comply with GDPR and relevant marketing regulations

What we are looking for

Some hands-on experience with a CRM or email marketing platform (e.g. HubSpot, Mailchimp, Klaviyo or similar), gained through a role, placement or personal project. Familiarity with HubSpot specifically is preferred.

Strong attention to detail, particularly when building or QAing campaigns before they go live

Comfortable working with data in spreadsheets (Excel/Google Sheets), including basic formulas and pivot tables

Good written communication skills, with an ability to proofread and adapt copy for different audiences

A proactive, organised approach and the ability to manage several campaigns or tasks in parallel

An interest in customer retention, lifecycle marketing or CRM as a long-term career path

Previous experience in a marketing assistant, coordinator or executive role, ideally in a subscription, SaaS or high-volume consumer business

Basic understanding of HTML/CSS for email template edits

Exposure to SQL or a willingness to learn

Awareness of GDPR and email marketing compliance principles

What We Offer

£35-38k and comprehensive benefits package

Hybrid Role – 3 days in the office and 2 days from home.

Real opportunities for progression as the business scales

The chance to influence both customer experience and product development

A culture that values ownership, impact, and continuous learning

Equal Opportunities

1st Formations is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We consider all applicants for employment without regard to race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, criminal history, disability, or gender identity. We encourage individuals from all backgrounds to apply. If you have a disability or special need that requires accommodation, please let us know.

Compensation: £35K – £38K • £3K Bonus

• £35K – £38K • £3K Bonus

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