Growth Strategy & Ad Monetization Manager

About Voodoo

Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.

Team

Our Growth team is a transversal entity aiming to maximize and deliver the potential of any mobile product. It combines user acquisition, creative content production, monetization, and the tech capabilities required to turn applications into global hits. With over 150 experts, we operate at the forefront of mobile marketing and ad tech across various types of games and consumer apps.

Role

We are looking for a Growth Strategy & Monetization Manager to join the Ad Monetization team. You will work directly on revenue-critical topics, combining strategic thinking, data-driven analysis, and operational execution to improve performance across millions of daily users. This role is ideal for someone with a consulting or analytical background who wants to move from advising to owning a € multi-hundred-million revenue engine.

Drive revenue Performance

Own ad monetization performance across a portfolio of games and apps

Analyze revenue drivers such as ARPDAU, fill rate, eCPM, LTV, and ad engagement

Identify structural improvement levers across waterfall configuration, in-app bidding, pricing strategy, and demand diversification

Translate analysis into concrete action plans with measurable revenue impact

Optimize the ad tech stack

Work closely with engineering to improve mediation setup, experimentation frameworks, and auction dynamics

Structure and lead A/B tests to maximize yield and long-term LTV

Evaluate and integrate new ad networks, bidding partners, and ad monetization formats

Anticipate ecosystem shifts in privacy, platform policies, and auction mechanics

Lead high-impact projects

Structure ambiguous ad monetization challenges and break them into actionable workstreams

Coordinate with product, UA, data, and creative teams to align ad monetization with user experience and growth strategy

Build scalable processes and dashboards to professionalize performance tracking

Contribute to long-term ad monetization strategy and revenue diversification initiatives

Act as a business owner

Operate with full visibility on revenue performance

Take ownership of initiatives end-to-end, from diagnosis to implementation

Influence key decisions impacting millions in annual revenue

Profile

Master’s degree from a top engineering or business school (Programme Grande Ecole).

You have 3-6 years of experience in a fast-paced environment (start-up, strategy consulting, investment banking, etc.)

You are curious, highly analytical, and passionate about having an impact, whatever’s thrown your way

You wish to work in an environment that values candor, freedom, and responsibility

Nice to have:

You can run your own SQL queries

You have experience in gaming or performance marketing

You are fluent in English and French

Benefits

Competitive salary

Premium healthcare (SideCare) for you and your family 100% borne by Voodoo

Swile Lunch voucher

Gymlib (100% borne by Voodoo)

Wellness activities in our Paris office

Flexible vacation policy

Remote days

Child daycare facilities (Les Petits Chaperons rouges)

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