GTM Marketing Programs Manager

We're looking for a Marketing Programs Manager who will own our go-to-market launch process end to end — from identifying upcoming product releases to coordinating launch execution to driving post-launch follow-through. This is a high-ownership role for someone who thrives in the details, moves fast, and knows how to align cross-functional teams around a shared plan.

You'll be the connective tissue across PMM, Product, Growth, and channel teams, ensuring every launch lands with clarity, coordination, and momentum. Beyond launches, you'll help us build the systems and playbooks that make our GTM process more repeatable and scalable over time.

This is a hybrid role working from our New York office 3 days per week. You will report to the Marketing Strategy & Operations Manager.

You’ll Get To…

GTM Launch Ownership

Own Program Management for the full GTM launch lifecycle — from identifying upcoming product releases, through go-live execution, to post-launch coordination and retros

Partner closely with the GTM leads to translate strategy into action

Build and maintain launch workback schedules, ensuring every cross-functional dependency is identified and tracked well in advance

Lead launch kickoffs and recurring syncs across PMM, Product, Channel teams, Analytics, and Creative — owning the agenda, capturing decisions, and driving follow-through

Serve as the central point of contact for launch status: proactively surface risks and blockers and drive resolution before they impact timelines

Coordinate post-launch activities including performance readouts, internal communications, and issue escalation

Process Improvement & Operations

Build and iterate on cross-functional GTM playbooks and launch templates that make each subsequent launch faster and more consistent

Identify gaps in our current launch process and drive improvements in how we scope, plan, and execute

Maintain RACI documentation and operating model resources for the Marketing org

Partner with the broader Marketing Strategy & Operations team on tooling, workflow improvements, and cross-team program coordination

Who We’re Looking For

4+ years of experience in program management, marketing operations, GTM coordination, or a closely related role — with direct exposure to product launch or go-to-market work

Proven track record of owning complex, cross-functional launches from planning through post-launch — you've done this before and have the scar tissue to show for it

Exceptional organizational skills with the ability to manage multiple launches and workstreams simultaneously without dropping the ball

Strong communication skills — you write a clear brief, run a tight meeting, and follow up without being asked

Bias for action: you see what needs to happen and make it happen, even in ambiguous situations

Experience building or improving processes and playbooks, not just executing within existing ones

Comfortable navigating cross-functional teams and building trust quickly across PMM, Product, and Growth functions

Familiarity with the GTM ecosystem: product marketing, paid media, SEO/AEO, analytics, customer operations, and creative

Proficient with project management tools (Asana, Airtable, Notion, or similar) and Google Suite

Familiarity with AI tools like Claude, ChatGPT, or similar — ability to leverage AI to work smarter and move with speed

SaaS or consumer technology experience is a plus

Benefits & Perks

A choice between medical plans with an option for 100% covered premiums

Fertility and adoption benefits

Access to supplemental insurance plans for additional coverage

Headspace mindfulness app subscription

Global Employee Assistance Program

Retirement benefits with employer match

Flexible paid time off

12 weeks paid parental leave and family care leave

Pretax commuter benefit

Education reimbursement

Employee donation match to community organizations

7 Global Employee Resource Groups (ERGs)

Dog-friendly workplace

Free lunch and snacks

Private rooftop

Hack week twice per year

Cash Compensation Range: $85,500 - $138,000 USD

The base salary for this position will vary based on job-related criteria including relevant skills, experience, and location, among other factors.

In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include overtime pay), Squarespace employees are eligible to be granted an option to purchase our common stock. Sales positions generally offer a competitive On Target Earnings (OTE) incentive structure in addition to base salary.

About Squarespace

Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity and creating and managing social media presence with Bio Sites and Unfold. Our team of more than 1,700 is headquartered in New York City, with offices in Dublin, Ireland, and Aveiro, Portugal. For more information about our company, visit https://www.squarespace.com/about/careers.

Our Commitment

Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customer base, but we also strive for the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.

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