GTM Specialist - Retail

What we do

Walk into a store run by one of the world's most recognizable brands and the music you hear isn't someone's playlist left on shuffle. It's brand, engineered.

Brandtrack runs the in-store sound for retailers across 36 countries — music that adapts in real time to foot traffic, time of day, weather and promotions. Not a playlist — a living sonic identity that moves the needle on dwell time and conversion.

And the science backs it: 84% of shoppers are influenced by in-store sensory cues, and 86% will pay more for a better experience.

Retail is our #1 vertical worldwide. We already have the product, the proof, and a deeply researched playbook. What we don't have yet is the machine that fills the pipeline.

The mission

Rebuild demand generation for retail from the ground up — fullbound, founder-speed, by experiment.

Take our retail playbook (ICP, buyer personas, messaging — already researched) and turn it into a living engine: form hypotheses, run them across channels, cut what doesn't land, and scale what does.

At the start you run the whole thing yourself. As it starts working, you build the system the team scales on top of.

This isn't strategy — our Sales Exec owns that. And it isn't a dialing seat. It's the engine in between, and it's yours.

You'll thrive here if

You've spent 3–5 years in GTM, growth or modern outbound, and you can point to campaigns you ran — with the numbers to prove it

You live in the modern outreach stack: signals, enrichment, scoring, multichannel. You're tool-agnostic (Clay, Apollo, Smartlead — whatever you're fastest in); the craft matters, not the logo

You've sold into or grown retail — multi-location brands in fashion, beauty, lifestyle. You know the ICP, speak the industry's language, and ideally bring a network with you

You think in experiments: hypothesis › test › learn › scale, weekly — not quarterly

You're at home in founder-led ambiguity, and you're fluent in English and Spanish

Not for you if

You build beautiful decks but haven't run a campaign, you come from pure paid / demand-gen, or you've moved past wanting your hands on the keyboard

What you get

A blank page on the #1 vertical of a company selling across 36 countries — real ownership from day one

A direct line to the COO and the retail Sales Exec. Small room, fast decisions, visible impact

A researched playbook, so you're building — not starting cold

Competitive comp: base + uncapped commission (details in screening)

Remote and global, fast-growing, with a clear path to lead retail GTM as it scales