Junior Strategist, UK Based

About Kyra

Kyra is an enterprise influencer marketing platform working with brands like SharkNinja, Coach, H&M, Ray-Ban, and Converse. Our platform manages the full lifecycle — creator discovery, campaign management, content review, payments, analytics, and AI-powered intelligence across TikTok, Instagram, and YouTube.

As a Junior Strategist at Kyra, you’ll help develop platform-native campaign strategies that combine creative storytelling with measurable brand impact. Working alongside our Strategists and Strategy Director, you’ll contribute to strategy from pitch through to post-campaign — turning insights into creative ideas that resonate across TikTok, Instagram, YouTube, and beyond.

You’ll collaborate closely with Client Solutions, Campaign Management, Paid Media, and Business Development to support campaigns for our enterprise accounts. This role is ideal for someone early in their strategy career who lives on TikTok, loves turning data into narrative, and wants to grow fast in the creator economy.

Reporting to: Strategy Director

WHAT YOU’LL BE DOING

💡 Strategic Campaign Development

Support the development of campaign strategies — contributing to audience profiling, creator casting logic, content formats, messaging, and performance KPIs

Work cross-functionally with internal teams to help craft platform-native campaign concepts that align with brand tone and commercial goals

Write clear, inspiring creator-facing briefs informed by data and social insights, translating client objectives into platform-native content

📊 Insights, Data & Measurement

Track and report against measurement frameworks across CPV, ER, and platform-specific KPIs

Use first-party, platform, and audience data to inform targeting, creative direction, and optimisation

Support Paid Media and Client Solutions in interpreting results and shaping strategic recommendations

🔍 Trend Forecasting & Cultural Analysis

Own day-to-day cultural listening, market research, and platform trend tracking within the fashion and beauty categories

Translate emerging insights into campaign ideas and brand opportunities

Contribute trend insights and POVs to decks, pitches, and proposals for new business

📞 Client Engagement

Join client calls alongside senior team members and present sections of strategic recommendations

Support Account and Campaign Leads in responding to briefs and evolving campaign strategy based on feedback

WHAT YOU BRING

🔑 Early Strategy Experience in the Creator Space

1–3 years in strategy, planning, insights, social, or branded content — agency, in-house, or strong internship experience in a creator, beauty, fashion, or social-first environment

⭐ The Traits We’re Looking For

Chronically online: Instinctively in tune with social platforms and emerging behaviours

Culturally fluent: Actively tracks trends, conversations, and cultural shifts across platforms

Creator-briefing expertise: Experienced in translating strategy into clear, compelling creator direction

Exceptional writing: Communicates ideas with clarity, creativity, and precision

Relevant category experience: Strong understanding of the fashion and beauty landscapes

Data-led thinking: Confident interpreting performance metrics and applying insights

Creator marketing expertise: Deep understanding of creators, platforms, and effective partnerships

AI fluency: Comfortable using AI tools to strengthen thinking, creativity, and efficiency

What Makes You Stand Out

A hybrid thinker who blends logic with creativity, intuition with structure

Examples of trend analysis, social content, or campaign thinking you’ve produced — professionally or personally

Passion for fashion, beauty, and social culture — and for pushing the boundaries of what creator content can do

BENEFITS

🌎 We’re a remote-first team, giving you the flexibility to work from wherever you do your best work

🌴 Annual Time Off: 25 days PTO + bank holidays, 4 company-wide days off (Kyra Days), 3 wellness days, and paid sick leave each year

📚 Growth: Annual Learning & Development budget to invest in your skills

💰 Rewards: Annual bonus scheme to recognise great work

🩺 Healthcare coverage for US-based team members

AI is core to how we operate. Use it to elevate your work. But everything in your application should reflect your own judgement and experience.

💟 Support

If you have a condition or require an adjustment to our interview process - please let us know so we can make adjustments to support you. Please note that when you submit an application or resume, your data will be processed in line with our privacy policy.

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