Manager, Account-Based Marketing (ABM)

This role owns the build-out of Portnox's account-based marketing (ABM) motion — an end-to-end demand creation framework, tightly aligned with the SDR team, that drives awareness, consideration, and demand across a defined set of target accounts and the contacts within their buying committees. You'll have latitude to define the channel mix — content, display, social, email, and events — but every campaign should be treated as an always-on motion that evolves over time and connects back to specific contacts within named target accounts, not a one-off push.

Key Responsibilities

Program & Motion Design

Design and build a repeatable ABM campaign framework spanning content syndication, display/programmatic, paid social, email, and event channels

Define messaging and asset requirements by segment and persona so campaigns speak directly to each role within a target account's buying committee

Treat every campaign as an always-on motion, continuously refreshing with new content, assets, webinars, and other engagement opportunities

Channel Execution

Manage always-on content syndication programs refreshing targeting and creative on a regular cadence to generate engaged contacts within target accounts

Own account-based display/programmatic advertising through an ABM or intent-data platform (e.g., 6sense), refreshing target account lists regularly and optimizing for message relevance and opportunity creation

Manage paid social campaigns (e.g., LinkedIn) targeted at buying committee contacts within named accounts

Own intent-triggered email programs across marketing automation and ABM platforms, and partner with SDRs on their sales engagement sequences

Align with SDR-led outreach so messaging and timing stay consistent with the broader campaign

Help plan and execute high-touch account engagement events (e.g., executive dinners and roundtables) for priority accounts

Sales & SDR Alignment

Lead regular campaign execution meetings with the SDR team to align on target accounts, messaging, timing, and follow-up

Serve as the connective tissue between marketing programs and SDR outreach so every touch feels coordinated rather than siloed

Reporting & Analytics

Build reporting that shows account-level movement: engagement, intent-signal progression, and stage advancement through the funnel

Report against the core goal of opportunity creation within defined target accounts tying activity across every channel back to pipeline outcomes

What Success Looks Like

Consistent opportunity creation within defined target accounts

A repeatable, documented ABM playbook that scales beyond any single campaign

Regular working alignment with the SDR team, with clear shared visibility into target account status

Reporting that shows account engagement and progression, not just individual lead activity

Skills, Knowledge, and Expertise

4-6+ years in B2B demand generation or account-based marketing, ideally having built or scaled an ABM program from the ground up

Hands-on experience with an ABM/intent platform (e.g., 6sense) and content syndication vendors (e.g., TechTarget, BrightTalk)

Experience running paid social campaigns targeted at named accounts (e.g., LinkedIn)

Experience with a marketing automation platform and a sales engagement tool (e.g., Outreach)

Experience with CRM platforms (e.g., Salesforce) and account-level reporting/analytics tools

A track record of partnering closely with SDR/BDR teams — comfortable leading recurring working sessions and holding channels accountable to shared account goals

Strong analytical and reporting skills, with experience building account-level (not just lead-level) dashboards

A strategic mindset paired with a willingness to be hands-on and build programs from scratch

Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience

Experience in cybersecurity, IT, or another technical B2B category is a plus

Originally posted on Himalayas