Marketing Automation Specialist

Marketing Automation Specialist (HubSpot, Marketo & CRM Automation) – Remote | U.S. Hours

Position Type: Full-Time, Remote

Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Marketing Automation Specialist to build, optimize, and scale automated marketing systems that drive lead generation, conversion, pipeline growth, and revenue attribution.

This is a hands-on execution role — not a passive campaign coordination position.

You’ll design, build, test, and optimize:

Email marketing automation

Lead nurture workflows

Lead scoring and lifecycle systems

CRM automation

Segmentation and lead routing

Campaign tracking and attribution

You’ll work across platforms such as HubSpot, Marketo, Pardot, ActiveCampaign, Klaviyo, and Salesforce, helping marketing and sales teams operate more efficiently and convert more leads into revenue.

If you enjoy combining marketing automation, CRM systems, data, email marketing, and performance optimization, this role is a strong fit.

What You’ll Own

Marketing Automation & Workflow Development

Build and optimize automated nurture sequences, drip campaigns, triggered workflows, and lifecycle automations

Create scalable automation systems across the customer journey and marketing funnel

Configure workflow triggers, conditions, branches, delays, and actions

Test automation logic and troubleshoot workflow issues

Improve lead progression from initial engagement through MQL, opportunity, and sales handoff

Identify opportunities to reduce repetitive manual marketing processes

Email Marketing & Campaign Execution

Build, test, launch, and optimize email campaigns using:

HubSpot

Marketo

Pardot

ActiveCampaign

Klaviyo

Create automated nurture and lifecycle email sequences

Conduct A/B testing across:

Subject lines

Email copy

Calls-to-action

Send times

Audience segments

Ensure campaigns are responsive, accessible, on-brand, and conversion-focused

Monitor deliverability and campaign performance

CRM Automation & Sales Alignment

Integrate marketing automation workflows with CRM platforms such as:

Salesforce

HubSpot CRM

Zoho CRM

Build and maintain accurate lead routing and assignment workflows

Improve marketing-to-sales handoff processes

Maintain lifecycle stages and lead statuses

Support lead scoring frameworks based on demographic, firmographic, and behavioral signals

Ensure sales teams receive qualified leads with accurate context and engagement history

Track progression from engagement → MQL → opportunity → revenue

Lead Scoring, Segmentation & Database Management

Build and optimize lead scoring models

Segment audiences based on:

Persona

Industry

Geography

Behavior

Engagement

Lifecycle stage

Maintain clean and organized marketing databases

Audit CRM and marketing automation data for accuracy

Identify duplicate, incomplete, or outdated records

Improve database health and segmentation quality

Support compliance with GDPR, CAN-SPAM, CCPA, and applicable email marketing requirements

Analytics, Attribution & Reporting

Monitor campaign and funnel performance across:

Open rates

Click-through rates

Conversion rates

MQL generation

MQL-to-opportunity conversion

Pipeline contribution

Revenue attribution

Build dashboards and reports using:

HubSpot

Marketo

Power BI

Tableau

Analyze automation and campaign performance

Identify funnel bottlenecks and optimization opportunities

Translate marketing data into clear, actionable recommendations

Integrations & Marketing Operations

Support integrations between marketing automation platforms, CRM systems, and other business tools

Use platforms such as Zapier to automate cross-platform workflows

Troubleshoot synchronization, lead routing, and workflow issues

Support API or webhook-based integrations where applicable

Maintain organized documentation for automation logic, campaigns, and operational workflows

Continuous Optimization

Audit existing workflows and identify automation gaps

Improve:

Lead nurturing

Campaign performance

Lead scoring

Database health

Lead routing

Workflow scalability

Stay current with marketing automation platform updates

Monitor email deliverability and automation best practices

Recommend new systems and processes that improve marketing efficiency

Required Experience & Skills

Experience

2+ years of hands-on marketing automation experience

Practical experience with one or more of:

HubSpot

Marketo

Pardot / Account Engagement

ActiveCampaign

Klaviyo

Similar marketing automation platforms

Experience building:

Automated workflows

Lead scoring systems

Nurture sequences

Drip campaigns

Lifecycle automations

Segmentation systems

Technical & Marketing Skills

Strong understanding of:

CRM systems

Marketing funnels

Lead lifecycle management

Marketing automation logic

Lead attribution

Email marketing

Lead routing and sales handoffs

Strong Excel or Google Sheets skills

Understanding of email deliverability best practices

Familiarity with data privacy and email compliance requirements

Ability to troubleshoot automation and data-flow issues

Communication & Execution

Strong written English communication skills

Excellent organizational and problem-solving abilities

High attention to detail

Ability to manage multiple campaigns and workflows simultaneously

Comfortable collaborating with marketing and sales stakeholders

Able to work independently in a remote environment during U.S. business hours

Nice to Have

HubSpot certification

Marketo certification

Pardot / Salesforce Account Engagement certification

Experience with:

Zapier

API integrations

Webhooks

Multi-touch attribution

Experience using:

Power BI

Tableau

Advanced reporting platforms

Background in:

B2B SaaS

Professional services

E-commerce

Growth marketing

Experience working with U.S.-based marketing or sales teams

Tools & Platforms

You should be comfortable working with or quickly learning:

HubSpot

Marketo

Pardot / Account Engagement

ActiveCampaign

Klaviyo

Salesforce

HubSpot CRM

Zoho CRM

Zapier

Excel / Google Sheets

Power BI

Tableau

API and webhook integrations

What Makes You a Strong Fit

You may be especially successful in this role if you:

Think in systems, workflows, funnels, and conversion paths

Can independently build automation workflows from start to finish

Understand how marketing automation connects directly to sales pipeline

Are analytical and highly detail-oriented

Care about clean CRM data and reliable automation

Proactively identify inefficient or broken processes

Balance technical execution with marketing objectives

Enjoy testing and continuously improving campaign performance

Can manage several workflows without sacrificing accuracy

What a Typical Day Looks Like

Your day may include:

Building and testing automated workflows

Launching email and nurture campaigns

Reviewing campaign engagement and conversion data

Adjusting lead scoring criteria

Auditing segmentation and CRM data

Troubleshooting lead routing or automation issues

Reviewing MQL-to-opportunity conversion performance

Building campaign dashboards and reports

Collaborating with sales and marketing teams

Identifying opportunities to automate manual processes

In short: You build and optimize marketing automation systems that improve lead conversion, CRM efficiency, pipeline generation, and revenue growth.

Key Metrics for Success

Email open rates and click-through rates

MQL generation and quality

MQL-to-opportunity conversion rate

Campaign-driven pipeline contribution

Revenue attribution accuracy

CRM data accuracy and database health

Lead routing accuracy

Segmentation quality

Workflow reliability

Email deliverability

Reduction in manual marketing operations

Speed and accuracy of campaign execution

Why This Role Stands Out

Direct ownership of marketing automation systems

Measurable impact on pipeline and revenue

Hands-on exposure to leading CRM and automation platforms

Opportunity to optimize the complete marketing funnel

Work at the intersection of marketing, automation, CRM, data, and revenue operations

High-autonomy remote environment

Strong career growth opportunities into:

Marketing Operations Manager

Revenue Operations Specialist

CRM Automation Lead

Lifecycle Marketing Manager

Marketing Automation Manager

Interview Process

Initial Screening Call

Spark Hire Intro Video

Recruiter Interview

Practical Marketing Automation Assessment

Client Interview

Offer & Onboarding

Apply Now

If you have hands-on experience with HubSpot, Marketo, Pardot, ActiveCampaign, Klaviyo, CRM automation, email marketing, and lead nurturing, and enjoy building systems that turn marketing engagement into measurable pipeline, we’d love to hear from you.

Apply now to help build and scale high-performing marketing automation systems that improve conversion, operational efficiency, and revenue growth.

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Originally posted on Himalayas