jobctl

Marketing Manager, Southeast Asia

Roblox - Singapore - original posting ->
Status
Open
Remote policy
Not stated
Employment type
Not stated
Salary
Not stated
Categories
Marketing
Tech
marketing
Source
roblox
First observed
2026-09-21 17:49 UTC
Last seen
2026-11-05 22:46 UTC
Source claims posted
2026-09-21 15:35 UTC
Consecutive misses
0 of 3

What the posting says

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators.

At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.

A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.

We are seeking a versatile marketing leader to manage our marketing engagement across Southeast Asia. As our first local marketing person in the region, you will design and execute a comprehensive GTM strategy that accounts for the diverse cultural, economic, and linguistic landscape of Southeast Asia, with a core focus on key markets like Indonesia, the Philippines, Malaysia, and Thailand. You will be responsible for identifying high-growth clusters, navigating complex regulatory environments, and building a unified brand voice that resonates across multiple markets. Your work will span social, influencers, partner, and event marketing. You will be at the center of the region's organic, outbound activity.

Location: Singapore (plus a few weeks at HQ for an extended orientation)

You Will

Holistic Regional Strategy: Design a scalable marketing framework that can be adapted for priority Southeast Asian markets and secondary markets across the broader region.

Localized Content Ecosystem: Oversee the "transcreation" and localization of all marketing assets. While English is our core working language, you will ensure our brand voice translates with native-level nuance across regions, leveraging your language skills where applicable.

Agile GTM Execution: Lead product launches across Southeast Asia, prioritizing markets based on data, barriers to entry, and localized product-market fit.

Cross-Border Community & Influencer Growth: Leverage regional social media and platform trends to build a loyal community through targeted influencer partnerships and localized channels (Instagram, TikTok, Facebook, YouTube, etc.).

Policy & Comms Collaboration: Work closely with legal and policy teams to navigate the varied regulatory landscapes, ensuring absolute compliance with local data privacy and advertising standards.

Event & Ecosystem Strategy: Develop locally relevant events and community initiatives across key priority markets, while also participating in existing industry events that support relationship building, market understanding and ecosystem growth.

Strategic Market Partnerships: Build and develop trusted partnerships with brands, NGOs, and platforms across markets to strengthen local credibility, relevance and long-term growth, while deepening engagement with creators, industry stakeholders and broader market ecosystems.

You'll Have

8+ years of marketing experience with a deep, pan-regional focus across Southeast Asia.

Independent Drive: Proven ability to operate autonomously within a strategic framework, driving clear outcomes with minimal day-to-day oversight.

Language Proficiency: Absolute professional fluency in English. The ability to understand, speak, or review content in Bahasa Indonesia, Filipino/Tagalog, Bahasa Malaysia, and/or Vietnamese is a plus.

Broad Market Knowledge: Experience managing marketing efforts in highly fragmented environments—from varying audience demographics and cultural perceptions to distinct economic climates across Indonesia, the Philippines, Malaysia, and Vietnam.

5+ years in Consumer Tech: Deep understanding of the Southeast Asian consumer journey, specifically mobile-first behaviors, privacy considerations, and local trust barriers.

Strategic Influence: Proven ability to advocate effectively for regional Southeast Asian needs (budget, product localized features, compliance requirements) to a global/US-based HQ.

Data-Driven test and learn mentality: Ability to drive growth and iterate quickly by being resourceful, analytical, and hands-on.

Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted).

Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process.

For US based roles only, please note the Company may not be able to employ candidates for this role who have United States work authorization related to certain U.S. visa categories, or support future H-1B sponsorship at this time.

Quality

Completeness: 45%
Honesty: 100%

Based on 86 observation(s).

Timeline

  1. *
    #900819 2026-09-21 17:49 UTC
    Published
  2. ~
    #918768 2026-09-22 09:53 UTC
    Modified
    • source_updated_at
      2026-09-21T11:35:03-04:00->2026-09-22T02:41:18-04:00
  3. ~
    #930295 2026-09-22 21:53 UTC
    Modified
    • source_updated_at
      2026-09-22T02:41:18-04:00->2026-09-22T15:19:53-04:00
  4. ~
    #941108 2026-09-23 09:54 UTC
    Modified
    • source_updated_at
      2026-09-22T15:19:53-04:00->2026-09-23T02:41:32-04:00
  5. ~
    #946107 2026-09-23 13:54 UTC
    Modified
    • source_updated_at
      2026-09-23T02:41:32-04:00->2026-09-23T09:32:44-04:00
  6. ~
    #956657 2026-09-23 21:54 UTC
    Modified
    • source_updated_at
      2026-09-23T09:32:44-04:00->2026-09-23T14:42:28-04:00
  7. ~
    #967184 2026-09-24 09:59 UTC
    Modified
    • source_updated_at
      2026-09-23T14:42:28-04:00->2026-09-24T02:42:26-04:00
  8. ~
    #980204 2026-09-24 22:03 UTC
    Modified
    • source_updated_at
      2026-09-24T02:42:26-04:00->2026-09-24T14:42:11-04:00
  9. ~
    #994163 2026-09-25 10:08 UTC
    Modified
    • source_updated_at
      2026-09-24T14:42:11-04:00->2026-09-25T02:40:59-04:00
  10. ~
    #1007481 2026-09-25 22:13 UTC
    Modified
    • source_updated_at
      2026-09-25T02:40:59-04:00->2026-09-25T14:42:18-04:00
  11. ~
    #1022922 2026-09-26 22:19 UTC
    Modified
    • source_updated_at
      2026-09-25T14:42:18-04:00->2026-09-26T14:41:18-04:00
  12. ~
    #1029530 2026-09-27 10:19 UTC
    Modified
    • source_updated_at
      2026-09-26T14:41:18-04:00->2026-09-27T02:40:38-04:00
  13. ~
    #1036539 2026-09-27 22:19 UTC
    Modified
    • source_updated_at
      2026-09-27T02:40:38-04:00->2026-09-27T14:40:52-04:00
  14. ~
    #1043747 2026-09-28 10:25 UTC
    Modified
    • source_updated_at
      2026-09-27T14:40:52-04:00->2026-09-28T02:41:39-04:00
  15. ~
    #1054300 2026-09-28 22:26 UTC
    Modified
    • source_updated_at
      2026-09-28T02:41:39-04:00->2026-09-28T14:41:56-04:00
  16. ~
    #1063479 2026-09-29 10:34 UTC
    Modified
    • source_updated_at
      2026-09-28T14:41:56-04:00->2026-09-29T02:41:53-04:00
  17. ~
    #1077125 2026-09-29 22:36 UTC
    Modified
    • source_updated_at
      2026-09-29T02:41:53-04:00->2026-09-29T16:09:38-04:00
  18. ~
    #1088363 2026-09-30 10:37 UTC
    Modified
    • source_updated_at
      2026-09-29T16:09:38-04:00->2026-09-30T02:41:34-04:00
  19. ~
    #1091752 2026-09-30 14:37 UTC
    Modified
    • source_updated_at
      2026-09-30T02:41:34-04:00->2026-09-30T08:09:12-04:00
  20. ~
    #1099680 2026-09-30 22:37 UTC
    Modified
    • source_updated_at
      2026-09-30T08:09:12-04:00->2026-09-30T14:42:24-04:00
  21. ~
    #1109360 2026-10-01 10:41 UTC
    Modified
    • source_updated_at
      2026-09-30T14:42:24-04:00->2026-10-01T02:41:41-04:00
  22. ~
    #1118203 2026-10-01 18:47 UTC
    Modified
    • source_updated_at
      2026-10-01T02:41:41-04:00->2026-10-01T14:41:51-04:00
  23. ~
    #1129613 2026-10-02 07:06 UTC
    Modified
    • source_updated_at
      2026-10-01T14:41:51-04:00->2026-10-02T02:41:41-04:00
  24. ~
    #1140511 2026-10-02 19:24 UTC
    Modified
    • source_updated_at
      2026-10-02T02:41:41-04:00->2026-10-02T14:42:36-04:00
  25. ~
    #1159767 2026-10-03 19:33 UTC
    Modified
    • source_updated_at
      2026-10-02T14:42:36-04:00->2026-10-03T14:40:52-04:00
  26. ~
    #1167534 2026-10-04 07:47 UTC
    Modified
    • source_updated_at
      2026-10-03T14:40:52-04:00->2026-10-04T02:41:10-04:00
  27. ~
    #1174017 2026-10-04 19:55 UTC
    Modified
    • source_updated_at
      2026-10-04T02:41:10-04:00->2026-10-04T14:40:44-04:00
  28. ~
    #1180225 2026-10-05 08:04 UTC
    Modified
    • source_updated_at
      2026-10-04T14:40:44-04:00->2026-10-05T02:41:15-04:00
  29. ~
    #1192152 2026-10-05 22:42 UTC
    Modified
    • source_updated_at
      2026-10-05T02:41:15-04:00->2026-10-05T14:42:34-04:00
  30. ~
    #1204084 2026-10-06 10:23 UTC
    Modified
    • source_updated_at
      2026-10-05T14:42:34-04:00->2026-10-06T02:41:41-04:00
  31. ~
    #1220338 2026-10-06 22:40 UTC
    Modified
    • source_updated_at
      2026-10-06T02:41:41-04:00->2026-10-06T14:43:39-04:00
  32. ~
    #1230128 2026-10-07 10:41 UTC
    Modified
    • source_updated_at
      2026-10-06T14:43:39-04:00->2026-10-07T02:41:34-04:00
  33. ~
    #1238179 2026-10-07 18:46 UTC
    Modified
    • source_updated_at
      2026-10-07T02:41:34-04:00->2026-10-07T14:42:18-04:00
  34. ~
    #1249323 2026-10-08 06:58 UTC
    Modified
    • source_updated_at
      2026-10-07T14:42:18-04:00->2026-10-08T02:41:58-04:00
  35. ~
    #1259701 2026-10-08 18:59 UTC
    Modified
    • source_updated_at
      2026-10-08T02:41:58-04:00->2026-10-08T14:43:46-04:00
  36. ~
    #1267304 2026-10-09 03:00 UTC
    Modified
    • source_updated_at
      2026-10-08T14:43:46-04:00->2026-10-08T19:16:09-04:00
  37. ~
    #1270646 2026-10-09 07:00 UTC
    Modified
    • source_updated_at
      2026-10-08T19:16:09-04:00->2026-10-09T02:42:30-04:00
  38. ~
    #1282889 2026-10-09 19:55 UTC
    Modified
    • source_updated_at
      2026-10-09T02:42:30-04:00->2026-10-09T14:42:49-04:00
  39. ~
    #1294809 2026-10-12 13:22 UTC
    Modified
    • source_updated_at
      2026-10-09T14:42:49-04:00->2026-10-12T02:42:11-04:00
  40. ~
    #1301624 2026-10-12 17:07 UTC
    Modified
    • source_updated_at
      2026-10-12T02:42:11-04:00->2026-10-12T12:52:47-04:00
  41. ~
    #1307302 2026-10-12 21:07 UTC
    Modified
    • source_updated_at
      2026-10-12T12:52:47-04:00->2026-10-12T14:42:56-04:00
  42. ~
    #1316483 2026-10-13 09:08 UTC
    Modified
    • source_updated_at
      2026-10-12T14:42:56-04:00->2026-10-13T02:43:47-04:00
  43. ~
    #1329090 2026-10-13 21:09 UTC
    Modified
    • source_updated_at
      2026-10-13T02:43:47-04:00->2026-10-13T14:43:10-04:00
  44. ~
    #1332859 2026-10-14 01:09 UTC
    Modified
    • source_updated_at
      2026-10-13T14:43:10-04:00->2026-10-13T20:05:20-04:00
  45. ~
    #1339429 2026-10-14 09:09 UTC
    Modified
    • source_updated_at
      2026-10-13T20:05:20-04:00->2026-10-14T02:42:02-04:00
  46. ~
    #1349190 2026-10-14 21:52 UTC
    Modified
    • source_updated_at
      2026-10-14T02:42:02-04:00->2026-10-14T14:44:00-04:00
  47. ~
    #1358054 2026-10-15 09:52 UTC
    Modified
    • source_updated_at
      2026-10-14T14:44:00-04:00->2026-10-15T02:41:41-04:00
  48. ~
    #1367298 2026-10-15 21:52 UTC
    Modified
    • source_updated_at
      2026-10-15T02:41:41-04:00->2026-10-15T14:42:59-04:00
  49. ~
    #1374975 2026-10-16 09:53 UTC
    Modified
    • source_updated_at
      2026-10-15T14:42:59-04:00->2026-10-16T02:42:15-04:00
  50. ~
    #1384431 2026-10-16 21:53 UTC
    Modified
    • source_updated_at
      2026-10-16T02:42:15-04:00->2026-10-16T14:42:53-04:00
  51. ~
    #1397742 2026-10-17 21:53 UTC
    Modified
    • source_updated_at
      2026-10-16T14:42:53-04:00->2026-10-17T14:45:28-04:00
  52. ~
    #1402774 2026-10-18 09:53 UTC
    Modified
    • source_updated_at
      2026-10-17T14:45:28-04:00->2026-10-18T02:51:22-04:00
  53. ~
    #1411227 2026-10-18 21:54 UTC
    Modified
    • source_updated_at
      2026-10-18T02:51:22-04:00->2026-10-18T14:44:57-04:00
  54. ~
    #1416181 2026-10-19 09:55 UTC
    Modified
    • source_updated_at
      2026-10-18T14:44:57-04:00->2026-10-19T02:45:07-04:00
  55. ~
    #1426971 2026-10-19 21:56 UTC
    Modified
    • source_updated_at
      2026-10-19T02:45:07-04:00->2026-10-19T14:45:41-04:00
  56. ~
    #1435204 2026-10-20 09:56 UTC
    Modified
    • source_updated_at
      2026-10-19T14:45:41-04:00->2026-10-20T02:45:14-04:00
  57. ~
    #1446635 2026-10-20 21:56 UTC
    Modified
    • source_updated_at
      2026-10-20T02:45:14-04:00->2026-10-20T14:46:05-04:00
  58. ~
    #1454925 2026-10-21 09:56 UTC
    Modified
    • source_updated_at
      2026-10-20T14:46:05-04:00->2026-10-21T02:45:29-04:00
  59. ~
    #1465906 2026-10-21 21:56 UTC
    Modified
    • source_updated_at
      2026-10-21T02:45:29-04:00->2026-10-21T14:46:34-04:00
  60. ~
    #1477685 2026-10-22 09:56 UTC
    Modified
    • source_updated_at
      2026-10-21T14:46:34-04:00->2026-10-22T02:45:06-04:00
  61. ~
    #1491586 2026-10-22 21:56 UTC
    Modified
    • source_updated_at
      2026-10-22T02:45:06-04:00->2026-10-22T17:19:15-04:00
  62. ~
    #1499969 2026-10-23 09:56 UTC
    Modified
    • source_updated_at
      2026-10-22T17:19:15-04:00->2026-10-23T02:45:12-04:00
  63. ~
    #1522732 2026-10-24 09:57 UTC
    Modified
    • source_updated_at
      2026-10-23T02:45:12-04:00->2026-10-23T14:45:52-04:00
  64. ~
    #1528453 2026-10-24 21:57 UTC
    Modified
    • source_updated_at
      2026-10-23T14:45:52-04:00->2026-10-24T14:46:33-04:00
  65. ~
    #1534354 2026-10-25 09:57 UTC
    Modified
    • source_updated_at
      2026-10-24T14:46:33-04:00->2026-10-25T02:43:41-04:00
  66. ~
    #1539795 2026-10-25 21:57 UTC
    Modified
    • source_updated_at
      2026-10-25T02:43:41-04:00->2026-10-25T14:46:19-04:00
  67. ~
    #1545148 2026-10-26 09:57 UTC
    Modified
    • source_updated_at
      2026-10-25T14:46:19-04:00->2026-10-26T02:43:59-04:00
  68. ~
    #1556919 2026-10-26 21:58 UTC
    Modified
    • source_updated_at
      2026-10-26T02:43:59-04:00->2026-10-26T14:47:02-04:00
  69. ~
    #1563273 2026-10-27 09:58 UTC
    Modified
    • source_updated_at
      2026-10-26T14:47:02-04:00->2026-10-27T02:43:50-04:00
  70. ~
    #1576007 2026-10-27 21:58 UTC
    Modified
    • source_updated_at
      2026-10-27T02:43:50-04:00->2026-10-27T14:49:34-04:00
  71. ~
    #1588010 2026-10-28 09:59 UTC
    Modified
    • source_updated_at
      2026-10-27T14:49:34-04:00->2026-10-28T02:49:55-04:00
  72. ~
    #1605993 2026-10-29 09:59 UTC
    Modified
    • source_updated_at
      2026-10-28T02:49:55-04:00->2026-10-29T02:43:45-04:00
  73. ~
    #1622262 2026-10-29 22:00 UTC
    Modified
    • source_updated_at
      2026-10-29T02:43:45-04:00->2026-10-29T14:48:16-04:00
  74. ~
    #1633015 2026-10-30 10:00 UTC
    Modified
    • source_updated_at
      2026-10-29T14:48:16-04:00->2026-10-30T02:44:34-04:00
  75. ~
    #1644524 2026-10-30 22:00 UTC
    Modified
    • source_updated_at
      2026-10-30T02:44:34-04:00->2026-10-30T17:37:00-04:00
  76. ~
    #1666097 2026-10-31 22:01 UTC
    Modified
    • source_updated_at
      2026-10-30T17:37:00-04:00->2026-10-31T14:43:45-04:00
  77. ~
    #1671385 2026-11-01 10:01 UTC
    Modified
    • source_updated_at
      2026-10-31T14:43:45-04:00->2026-11-01T01:46:44-05:00
  78. ~
    #1675788 2026-11-01 22:01 UTC
    Modified
    • source_updated_at
      2026-11-01T01:46:44-05:00->2026-11-01T14:43:28-05:00
  79. ~
    #1681094 2026-11-02 10:01 UTC
    Modified
    • source_updated_at
      2026-11-01T14:43:28-05:00->2026-11-02T02:47:32-05:00
  80. ~
    #1691169 2026-11-02 22:02 UTC
    Modified
    • source_updated_at
      2026-11-02T02:47:32-05:00->2026-11-02T14:45:32-05:00
  81. ~
    #1703832 2026-11-03 10:44 UTC
    Modified
    • source_updated_at
      2026-11-02T14:45:32-05:00->2026-11-03T02:47:27-05:00
  82. ~
    #1716921 2026-11-03 22:46 UTC
    Modified
    • source_updated_at
      2026-11-03T02:47:27-05:00->2026-11-03T15:06:41-05:00
  83. ~
    #1725411 2026-11-04 10:46 UTC
    Modified
    • source_updated_at
      2026-11-03T15:06:41-05:00->2026-11-04T02:47:29-05:00
  84. ~
    #1736855 2026-11-04 22:46 UTC
    Modified
    • source_updated_at
      2026-11-04T02:47:29-05:00->2026-11-04T14:44:22-05:00
  85. ~
    #1751876 2026-11-05 10:46 UTC
    Modified
    • source_updated_at
      2026-11-04T14:44:22-05:00->2026-11-05T02:47:43-05:00
  86. ~
    #1764415 2026-11-05 22:46 UTC
    Modified
    • source_updated_at
      2026-11-05T02:47:43-05:00->2026-11-05T14:44:44-05:00