Marketing Manager (Strategy & Execution), (d/f/m), Full-Time / Part-time - in Tübingen on-site

Computomics is a Bioinformatics Agtech company with a vision of contributing to a sustainable future through innovative AI solutions for plant breeding, food safety and food security. Our company is providing bioinformatics services for the analysis of NGS data of DNA and RNA, from experimental design up to complex interpretations, focusing on plants for customers from all over the world.

As for now we are looking for full-time Marketing Manager (Strategy & Execution) who excels at developing strategy and enjoys putting it into action. If you combine strategic thinking and market understanding with creativity with hands-on execution, we would love to hear from you!

Tasks

Your Responsibilities:

Conduct market research and map the competitive landscape to identify customer needs, market developments and emerging trends

Identify, evaluate and define new market opportunities and potential customer segments

Develop the marketing strategy in close collaboration with the Commercial Director

Drive inbound lead generation through targeted campaigns and content

Plan, coordinate and execute digital marketing activities together with the marketing team

Organize our presence at conferences, trade shows and industry events, including booth design

Keep marketing materials current and aligned with our brand and positioning

Build and maintain relationships with industry networks, partners and communities, and strengthen our visibility within the industry

Translate complex scientific and technical information into clear, compelling messages for internal teams and external audiences

Requirements

Your Qualifications:

Degree in Marketing, Business Administration or a related field

5+ years of combined technical and business experience in biotechnology, bioinformatics, life sciences, AgTech, or related fields

Proven track record in developing and executing successful marketing strategies

Solid understanding of digital marketing, brand management and market research

Ability to analyze data and market trends and turn insights into informed decisions

Hands-on experience with marketing automation tools and analytics platforms

Scientific background, ideally in bioinformatics or the software market, combined with strong business acumen

Knowledge of biology, agriculture or the food & beverage industry, and experience in remote care management, are a plus

Experience building strong cross-functional relationships and collaborating across teams to drive strategic opportunities forward

Outgoing personality with excellent networking skills

Excellent written and verbal communication skills in German and English, plus strong organizational, critical-thinking and problem-solving abilities

Strong communication and interpersonal skills

Digital Marketing: Web Content Management, SEO, Social Media & Google/LinkedIn Ads

Content Creation: Copywriting, visual content & basic graphic design

Marketing Analytics: Campaign performance, web analytics & data-driven optimization

Benefits

Our Offer:

A strategical role with direct impact on our growth and market positioning

The opportunity to build and shape our marketing strategy, rather than simply executing an existing plan

Working in an innovative, dynamic and international company

A combination of strategic responsibility and hands-on work

Work-Life-balance

Flexible working hours (full-time or part-time, mobile working partially possible)

Family-friendly workplace

Healthy working environment with an international, openminded and supportive team

Ergonomic office furniture and equipment

Continuous training, education and in-house knowledge transfer

Fresh fruit, sweets, coffee, tea and water free of charge

JobRad (bike-leasing)

Company events (BBQ, company outing etc.)

Centrally located in downtown Tübingen

Chance to grow with us

A working environment where new ideas and initiative are encouraged

Salary range: €60,000–€75,000 gross per year, depending on experience and qualifications

If you combine strategic thinking and market understanding with creativity with hands-on execution, we would love to hear from you!

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