Marketplaces Growth Marketing Manager (Primal Harvest)

ABOUT PRIMAL HARVEST

Primal Harvest is a leading holistic wellness brand dedicated to empowering individuals to take charge of their health and well-being through high-quality, natural products. Primal Harvest offers a range of high-quality supplements and wellness products designed to support various health needs, including immunity, gut health, sleep, and joint care.

As a Direct-to-Consumer brand, we pride ourselves on transparency, trust, and creating a dependable wellness foundation for our customers. Primal Harvest was founded in 2018 and is a brand of Prime6 Brands GmbH and Primal Harvest LLC, with two international hubs in Miami, Florida, USA and Cologne, Germany. Learn more at primalharvest.de / primalharvest.com

The Position:

This role is responsible for leading media, analytics, and growth for Amazon and Marketplaces channels. You will operate at both strategic and executional levels – leading strategy, planning, and capability development whilst also executing media buying, testing, and optimization for these key sales channels.

In this role you will drive strong revenue and margin growth in the Amazon and Marketplaces P&L, deliver exceptional CAC / LTV economics, and collaborate effectively with the other digital sales and marketing channels to help achieve the company’s strategic and financial goals. This role includes management of marketplaces in the United States and Europe.

Key Responsibilities

Marketplace Media Ownership (End-to-End)

Own media strategy, planning, execution, and optimization across Amazon and other marketplaces

Manage budgets, bidding, and campaign structure to maximize revenue and efficiency

Partner closely with an external media agency to execute marketplace campaigns, while maintaining the ability to work directly within Amazon Ads and other marketplace platforms to optimize campaigns and improve performance when needed.

Lead execution across all Amazon ad products:

Sponsored Products, Sponsored Brands, Sponsored Display

Amazon DSP / Programmatic

STV and emerging formats

Scale media efforts across additional marketplaces (Walmart, Target, etc.)

Performance Optimization & Growth

Identify and scale high-performing campaigns, products, and audiences

Drive continuous testing across:

Keyword strategy and targeting

Creative formats and messaging

Bidding strategies and placements

Optimize for both short-term efficiency (ROAS/CAC) and long-term growth (TACoS, LTV) Analytics, Reporting & Insights

Identify and unlock new growth opportunities across marketplaces, including new ad formats, audiences, and expansion channels

Continuously evolve media strategy based on performance data, market dynamics, and competitive landscape

Analytics, Reporting & Insights

Build and own reporting frameworks to track key performance metrics and translate data into clear insights and strategic recommendations

Monitor and drive performance across key KPIs (CAC, LTV, ROAS, ACOS, TACoS, CVR, SOV / ranking)

Own competitive intelligence across marketplaces, leveraging tools and data to track competitors, identifying trends, and share actionable insights across the organization

Testing & Incrementality

Design and execute incrementality and lift tests tied to promotions, campaigns, and product launches

Identify and validate new growth opportunities through structured experimentation

Capability Building

Identify opportunities to improve efficiency, scalability, and performance

Stay ahead of marketplace media trends, tools, and platform innovations

Requirements

What You Will Need

3–5+ years of hands-on Amazon Advertising experience

Proven track record scaling marketplace revenue and efficiency through direct campaign ownership

Experience owning marketplace performance end-to-end (Amazon required; Walmart, Target, or other marketplaces a plus)

Deep experience executing across:

Sponsored Products, Sponsored Brands, Sponsored Display

Amazon DSP / programmatic (required)

Video / Streaming TV (STV) (preferred)

Demonstrated ability to build, test, and scale campaigns from scratch, translating strategy into measurable results

Strong ability to influence cross-functional stakeholders and drive impact

Experience in CPG, supplements, or eCommerce preferred

Experience managing or partnering with external media agencies while maintaining ownership of strategy, performance, and business outcomes.

Proven ability to translate campaign objectives into clear, measurable strategies

Experience developing reporting frameworks that synthesize large data sets; familiarity with business intelligence tools is a plus

Originally posted on Himalayas