MarTech / WordPress Automation Setup for NDG

Request for Proposal & Project Brief: MarTech / WordPress Automation Setup for NDG

The North Dallas Gazette is seeking a certified MarTech Developer to build an automated distribution and sales ecosystem centering around WordPress and YouTube.

Deliverables

Configure a WordPress plugin (like FS Poster) to auto-publish custom text formats simultaneously to BlueSky, LinkedIn, Facebook, Instagram, TikTok and YouTube.

Link a WordPress contact form via Zapier to Less Annoying CRM, while simultaneously triggering a 3-step advertising drip campaign inside our FireDrum email system.

Connect ManyChat to our Meta business accounts for an automated “Comment-to-DM” newsletter subscription funnel.

Build a centralized Google Looker Studio dashboard streaming live metrics from all 5 social channels alongside FireDrum email campaign data.

Required: Expertise in WordPress APIs, OAuth authentications, Zapier webhooks, ManyChat, and Looker Studio.

Request for Quote – “RFP Descriptions”

MarTech / WordPress Automation Specialist

(Flat-Rate Project)

Company: North Dallas Gazette (NDG)

Project Budget: Open to Bids (Fixed-Price Contract)

Estimated Timeline: 3-5 Weeks

Project Overview

The North Dallas Gazette (NDG) is looking for a Marketing Operations (MarTech) Engineer or Full-Stack WordPress Developer to consolidate and automate our digital ecosystem. Everything centers around our WordPress site (Northdallasgazette.com) and our YouTube channel (NDG Video Channel). We do not want heavy middleware like Buffer; we want direct, automated publishing and robust sales funnels.

Core Scope of Work (Deliverables)

One-Stop Social Auto-Publishing:

Set up an auto-poster tool (like the FS Poster plugin) within WordPress. Authenticate secure API connections to BlueSky, LinkedIn, Facebook, Instagram, TikTok and YouTube. When an editor publishes an article on WordPress, it must simultaneously and natively post tailored message formats to all 6 channels.

Automated Advertising Sales Funnel:

Create an inbound lead form on our site. Connect it via Zapier/Webhooks to our CRM (Less Annoying CRM). Simultaneously, map it to our email platform (FireDrum) to trigger a 3-step automated follow-up sequence (Media Kit delivery, 48-hour check-in, 5-day layout deadline alert).

Audience Engagement Bots:

Configure ManyChat with our Meta suites. Create a “Comment-to-DM” trigger. When users comment a keyword (like ‘READ’ or ‘SUBSCRIBE’), the bot must immediately DM them a trackable link back to our WordPress subscription portal.

Centralized BI Analytics Dashboard:

Build a one-stop Google Looker Studio report. Connect native live streams for BlueSky, Facebook, Instagram, LinkedIn, TikTok, and YouTube metrics. Integrate a tracking sheet to pull in our daily FireDrum email dispatch stats (opens, clicks).

Required Technical Skills

Deep knowledge of WordPress Core, API integrations, and OAuth profile authentication.

Strong proficiency with Zapier, inbound/outbound webhooks, and CRM automation.

Experience setting up social automation rules (ManyChat).

Advanced capabilities building clean, scannable marketing reports in Google Looker Studio.

For a more detailed Job Description – please inquire directly.

3-Step Automated Advertising Email Copy

Load these directly into your FireDrum account as an automated drip campaign triggered by your WordPress form.

Email 1:

The Media Kit Delivery (Sent Automatically within 1 Minute)

Subject: Welcome to the North Dallas Gazette! Here is our Media Kit

Dear [First Name],

Thank you for your interest in advertising with the North Dallas Gazette. For over three decades, we have been a trusted voice connecting brands directly with vibrant communities across the North Texas region.

I have attached our complete 2026 Media Kit and Advertising Rate Sheet directly to this email for your review. It includes our latest audience demographics, print layout options, and digital display inventory specifications.

What are your next steps?

Please look over the rate sheet, and when you are ready, you can book a brief consultation directly on our calendar here: [Insert Calendar Link].

We look forward to helping you scale your local reach.

Best regards,

The NDG Advertising Team

North Dallas Gazette

[Insert Phone Number]

Email 2:

The Consultation Follow-Up (Sent 48 Hours Later if No Action Taken)

Subject: Quick follow-up regarding your advertising request with NDG

Hi [First Name],

I wanted to quickly check in to ensure you successfully received the North Dallas Gazette Media Kit we sent over a couple of days ago.

Our team is currently structuring print placements and digital campaign slots for our upcoming editorial cycles. Are you looking primarily for hyper-local print visibility, targeted digital banners, or a combination of both to hit your marketing goals?

If you have any questions about our distribution reach or pricing tiers, you can reply directly to this email or pick a time to connect with an ad representative here: [Insert Calendar Link].

Sincerely,

The NDG Advertising Team

North Dallas Gazette

Email 3:

The Editorial Deadline Warning (Sent 5 Days After the Initial Request)

Subject: Finalizing layouts: North Dallas Gazette advertising slots closing

Hi [First Name],

We are currently finalizing our upcoming editorial layouts and closing open ad positions for the next publishing cycle.

Because your business serves our core community, we would love to secure a spot for your brand before our inventory caps out. If you are still interested in locking in a discounted rate or reserving premium print space, please let us know by end of day tomorrow.

You can claim your placement by replying directly to this email or securing an urgent opening on our calendar right here: [Insert Calendar Link].

We hope to feature your business in our next edition!

Best regards,

The NDG Advertising Team

North Dallas Gazette

How to Apply & Get Vetted

Please submit your proposal with:

A brief summary of similar multi-platform API integrations you have built.

Your estimated timeline to test and deploy these three phases.

Your flat-rate, fixed-price quote to implement this exact scope

Please submit a flat-rate contract quote and timeline for deliverables.

For questions and more information, please inquire directly.