Media Specialist

About Nu

Nu is the leading digital bank in Latin America, serving 135 million customers across Brazil, Mexico, and Colombia. The company has been leading an industry transformation by leveraging data and proprietary technology to develop innovative products and services.

Guided by its mission to fight complexity and empower people, Nu caters to customers’ complete financial journey, promoting financial access and advancement with responsible lending and transparency. The company is powered by an efficient and scalable business model that combines low cost to serve with growing returns.

Nu’s impact has been recognized in multiple awards, including Time 100 Most Influential Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Banks.

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About the Role

This is an individual contributor role as Media Senior Analyst. We're looking for someone that is capable of running media plans, leading its end-to-end process, from building Media strategy to buying, executing tactics and also reporting it, connecting with Nubank's business needs and goals. The ideal candidate should be proficient in Media Planning concepts, and eager to keep pushing themselves to bring the best Paid Media strategies for our communication & marketing challenges.

You'll be responsible for

Media Planning:

responsible for multiple and strategic media planning being accountable for prioritizing the target, regions, budget and and timing, connecting them to business goals, previous campaigns learning, making sure they are adequate to achieve expected results and we have the buy-in of relevant stakeholders.

Create or review strategic studies and analysis to launch campaigns, platforms, understand market movements, presenting or validating with senior stakeholders.

Execution:

Conduct complex tests that have the potential to unlock audiences or change the game in a challenge the team is facing, connecting effectively stakeholders to deliver results.

Takes the lead of new initiatives, complex projects or campaigns that involve Nubank strategic movements.

Measurement:

Review or co-create final reports connecting strategy, execution, final results to business OKRs.

What We're Looking For Someone Who Has

Media skills:

Strong Media concepts understanding, both online and offline (focus on online)

Diligence on media execution and operates self-service digital platforms

Openness to learn new technologies/ platforms

Communication:

Speaks with "clarity of thought" that enables those without context to understand efficiently.

Is able to produce informative and objective presentations.

English language proficiency

Sense of ownership:

Manages their own work and is capable to operate independently with general guidance from a senior manager, owning multiple processes and projects.

Takes the lead in new initiatives, seeking for new solutions and best practices from other areas.

Typically requires a minimum of 5 years relevant experience. Applies advanced knowledge of job area typically obtained through advanced education and work experience.

Work Setup

Location

Sao Paulo, Brazil

Work model

Hybrid 2-3 times/week: Our hybrid work model brings us to the office at least twice a week, on strategic days designed to maximize team connection and collaboration.

Office requirement

2 days per week at the office.

Our Benefits

Chance of earning equity at Nubank

Food/ Meal Card (Vale-Refeição and/or Vale Alimentação)

Public Transportation Commuting Benefit (Vale-Transporte)

NuCare – Psychological, Financial and Legal Assistance Program

Life Insurance

Medical Plan

Dental Plan

NuLanguage – Language Course Program

Nucleo - Our learning platform of courses

Extended Parental Leave

Daycare Allowance

Parental Consultancy

Work-from-home Allowance

Gym Partnerships

30 days of paid vacation

Relocation Assistance Package, if applicable

Our recruitment process may involve the use of artificial intelligence–enabled tools, such as automated interview transcription and analysis, to support the evaluation process. Artificial intelligence is not used to make final hiring decisions; all decisions are made by human reviewers.