Meta Ads Specialist -Eastern Europe

Job Overview

We’re looking for an experienced Paid Ads Specialist to manage and optimize Meta advertising campaigns, with a strong focus on performance, audience targeting, and lead generation. The ideal candidate has hands-on experience managing significant monthly ad spend, analyzing campaign data, and working closely with creative teams to test and improve campaign performance.

Core Tasks:

Design, implement, and manage paid advertising campaigns in Meta

Work with team for keyword and audience research to guide campaign strategies

Monitor budget allocation and performance of all paid ad campaigns

Analyze campaign performance data to identify trends and insights

Provide basic reporting on campaign performance as needed

Collaborate with design team for assets to leverage and A/B test in campaigns

Perform other marketing and lead-gen related tasks as needed

Must-Have:

3-5+ years managing paid ads campaigns on meta

Experience managing spend of $10k - 50k+ per month (preferably ecommerce / CPG brands)

Intermediate experience in Google Sheets / Excel for basic campaign reporting

Familiarity with ad targeting and segmentation techniques

Strong (C-level) written and verbal English communication skills

Ability to work full-time EST

Nice-to-Have:

Certifications in Meta Ads and / or Google Ads

Familiarity with Gmail and Slack for internal comms

Originally posted on Himalayas