Operations Manager, Influencer Marketing

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators.

At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.

A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.

We're looking for a Manager of Influencer Marketing to build and scale the operational backbone of our global influencer program. This is not a traditional campaign role — you'll be the person who turns creator relationships and regional programs into a repeatable, data-driven machine. You'll own the systems, playbooks, and tools that allow our influencer marketing team to operate efficiently at scale across markets and content types.

This role sits at the intersection of marketing strategy and program operations, and is ideal for someone who thinks in systems, loves building things from scratch, and is energized by the challenge of bringing structure to a fast-moving space.

You will:

Program Operations & Scale

Design and manage the operational infrastructure for a global influencer program spanning multiple content types, markets, and campaign types

Partner with web systems team to manage front-end, creator facing authenticated portal as well as back-end systems

Build scalable workflows in our CRM system for influencer sourcing, contracting, onboarding, activation, and reporting — reducing manual lift while increasing output

Define and maintain program standards, SLAs, and intake processes across internal stakeholders and external partners

Partner with legal, finance, and other internal and external partners to streamline contracting and payment operations globally

Global Playbooks

Develop and maintain a suite of global playbooks covering influencer program application management, relationship tiering, campaign briefing, content guidelines, and performance benchmarking

Localize frameworks for regional teams while preserving global consistency in brand standards and measurement methodology

Establish best practices for new program verticals (e.g., live events, product launches, always-on ambassador programs) and codify learnings into repeatable resources

Train and enable cross-functional partners and regional teams on playbook adoption

CRM & Tooling

Lead the buildout of a centralized influencer CRM and creator-facing portal — defining data architecture, contact management standards, tagging taxonomy, and relationship history tracking

Build, evaluate, implement, and own influencer marketing technology (CRM platforms, discovery tools, reporting dashboards) and serve as the internal subject matter expert

Partner with data and analytics teams to develop dashboards that give real-time visibility into program health, creator performance, and spend efficiency

Ensure creator-facing portal is dynamic and up to date with our backend updates, and tooling for influencers adoption and usage.

Identify gaps in existing tooling and build or commission solutions that reduce friction and improve team output

You have:

8-10 years of experience in influencer marketing, creator partnerships, or a closely related field, with at least 2 years in a role focused on operations, program management, or marketing technology

Exceptional project management skills — highly organized, detail-oriented, and able to manage multiple workstreams simultaneously in a rapidly changing environment

Demonstrated experience building or significantly improving influencer marketing infrastructure — playbooks, workflows, CRM systems, or reporting tools

Comfort operating across global markets and working with regional teams to adapt centralized frameworks

Strong analytical skills; able to work fluently with data to drive decisions and communicate program performance to leadership

Clear, concise communicator who can translate complex operational concepts for both technical and non-technical audiences

A bias toward building: you'd rather create a system than patch a problem

Experience in gaming, entertainment, or consumer tech — particularly with creator ecosystems tied to UGC or live platforms

Familiarity with influencer contract structures, FTC guidelines, and international compliance considerations

Background in or exposure to marketing analytics, business intelligence tools, or data pipeline basics

Experience supporting large-scale live events or product launches with influencer programming components

For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits as described on this page.

Annual Salary Range

$191,340—$234,390 USD

Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted).

Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process.

For US based roles only, please note the Company may not be able to employ candidates for this role who have United States work authorization related to certain U.S. visa categories, or support future H-1B sponsorship at this time.