PAID MEDIA SPECIALIST

Job Description

Byte&Kite is a digital marketing agency helping clients across a range of industries grow through effective digital marketing. As a Paid Media Specialist, you will manage paid acquisition campaigns across multiple client accounts, from strategy and campaign setup through optimisation, testing and reporting. You will work closely with clients and internal content, creative and analytics teams to improve campaign performance and turn media spend into measurable business results.

WHAT YOU WILL DO

Plan, launch and optimise paid media campaigns across Google, Meta and LinkedIn

Manage campaign budgets and allocate spend based on performance and client goals

Conduct keyword, audience and competitor research to inform campaign strategy

Build and maintain campaign structures, targeting, bidding strategies and ad variations

Monitor performance and identify opportunities to improve efficiency, conversions and return on ad spend

Run structured tests across audiences, creative, messaging, landing pages and bidding strategies

Work with designers and copywriters to develop and improve ad creative

Analyse campaign and conversion data to diagnose performance changes and recommend actions

Prepare regular performance reports and explain results and recommendations to clients

Collaborate with SEO, content, email and other marketing specialists on integrated campaigns

WHAT WE ARE LOOKING FOR

3+ years of hands-on paid media experience, ideally managing multiple client accounts

Strong experience with Google Ads and Meta Ads; LinkedIn Ads experience is a plus

Proven experience managing meaningful advertising budgets and optimising spend against business goals

Strong understanding of campaign structure, targeting, bidding, attribution and conversion tracking

Experience with A/B testing and using performance data to make optimisation decisions

Comfortable working with GA4, Google Ads reporting and other marketing analytics tools

Able to explain campaign performance clearly and distinguish meaningful insights from surface-level metrics

Strong analytical skills and attention to detail

Comfortable presenting results and recommendations directly to clients

NICE TO HAVE

Agency experience; B2B lead generation; e-commerce advertising; experience with LinkedIn Ads; familiarity with Google Tag Manager and conversion tracking; landing page optimisation; and experience working with multi-channel paid media strategies.

COMPENSATION AND BENEFITS

Competitive compensation based on experience and qualifications, with the full package discussed during the interview process. Professional development and training opportunities. Fully remote across US time zones, with additional company benefits discussed during the interview process.

HIRING PROCESS

Application review - 30-minute conversation - hiring manager interview - offer.

Every applicant receives a response.

EQUAL OPPORTUNITY

Byte&Kite is an equal opportunity employer. We consider all qualified applicants without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic. If you need an accommodation at any stage of the process, contact our recruiting team and we will arrange it.

Location: Remote

Originally posted on Himalayas