Paid Search Senior Manager

About Us

We are a modern marketing collective built for scale, efficiency, and impact. As the parent company, Agital supports three specialized agencies: Go Fish Digital, REQ, and WDG, with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work.

Go Fish Digital is an engineering-forward performance marketing agency specializing in SEO, Generative Engine Optimization (GEO), its Barracuda AI platform, social commerce, and conversion-focused creative.

WDG designs and builds complex enterprise web experiences for associations, nonprofits, foundations, universities, and other mission-driven organizations.

REQ is a digital marketing and communications agency specializing in brand, reputation, and advocacy for global organizations across technology, healthcare, finance, hospitality, and real estate.

Together, we operate as one collaborative ecosystem, combining deep expertise, AI-powered capabilities, and a culture of curiosity to help ambitious brands grow while creating meaningful opportunities for our people.

About the role

Go Fish is looking for a Paid Search Senior Manager to lead strategy, execution, and performance across a portfolio of accounts. This role is ideal for someone who is fluent in paid search tactics, thrives in a client-facing environment, and can confidently own both day-to-day management and long-term growth strategy.

You’ll serve as the primary point of contact for clients, while driving pacing, budgeting, reporting, and ongoing optimization across campaigns. This position blends hands-on execution with strategic leadership and cross-channel collaboration.

What you'll do

Client Leadership & Strategy

Serve as the primary point of contact for paid search clients

Own the development and execution of full-funnel search strategies across Google Ads, Microsoft Ads, and emerging display platforms

Align paid search initiatives with broader business goals and integrated media strategies

Proactively identify growth opportunities and recommend new tactics, tests, and investments

Campaign Management & Optimization

Oversee day-to-day campaign execution across Search, Shopping/PMax, Demand Gen, App, and/or Video tactics

Lead ongoing optimizations including bidding strategies, audience targeting, creative testing, and account structure improvements

Ensure campaigns are pacing effectively against budgets and performance targets

Continuously test and iterate to improve efficiency, scale, and incrementality

Budgeting & Pacing

Manage budgets across accounts with a strong focus on accuracy and performance

Monitor pacing daily/weekly and make adjustments to ensure spend aligns with goals

Forecast performance and investment needs based on historical data and trends

Measurement & Reporting

Own reporting cadence and performance communication with clients

Translate campaign data into clear, actionable insights tied to business outcomes

Leverage tools like GA4, platform reporting, and CRM data to inform strategy

Develop narratives that go beyond metrics to explain impact and next steps

Cross-Channel Collaboration

Partner with paid social, SEO, and programmatic teams to ensure alignment and cohesive strategy

Contribute to integrated media planning and holistic performance strategies

Identify opportunities where search can support or amplify other channels

What You Bring

Strong fluency in paid search platforms (Google Ads, Microsoft Ads) with a minimum of 5 years of paid search experience

Experience managing budgets, pacing, and performance across multiple accounts

Proven ability to own client relationships and communicate performance effectively

Deep understanding of search tactics including keyword strategy, bidding, and automation

Analytical mindset with the ability to turn data into actionable insights

Experience with GA4 and/or CRM integrations is a plus

Google Ads and Microsoft Ads certifications preferred

Clear and confident communicator in client-facing and internal environments

Ability to explain performance trends, testing insights, and optimization strategies in a digestible way

Strong organizational skills and ability to manage multiple deadlines and priorities

Collaborative, proactive, and solutions-oriented mindset

Strong attention to detail

Bonus Qualifications

Experience with third-party attribution or measurement tools (Fospha, Northbeam, Triple Whale, Haus, etc.)

Prior experience mentoring junior team members or contributing to internal best practices

Experience with offline conversion tracking and/or eCommerce platforms (Shopify, WooCommerce, etc.)

Previous agency experience

Experience with TrueClicks

Experience with Funnel and data automations + proficient in excel

Why Join Us

You'll work alongside talented people who are passionate about solving problems, helping clients grow, and delivering meaningful results. We're a collaborative, fast-moving team where curiosity is encouraged, ideas are welcomed, and great work is recognized.

We believe the best work happens when people are trusted to take ownership, supported in their growth, and empowered to bring their unique perspectives to the table. Whether you're just getting started or bringing years of experience, you'll have the opportunity to make an impact while continuing to learn and grow.

Benefits & Compensation

We believe great people deserve great support. Our company offers competitive compensation and a comprehensive benefits package designed to support your health, well-being, and career growth, including:

Competitive compensation

Flexible work environment

Medical, dental, and vision insurance

Unlimited paid time off

401(k) with company match

Company-paid life and disability insurance

Paid parental leave

A collaborative culture with autonomy and ownership

Employee wellness programs and additional perks

Additional Information

No agencies, please.

We are proud to be an Equal Opportunity Employer. We are committed to creating an inclusive workplace where everyone feels respected, valued, and empowered to succeed. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.

Please note that this job description is intended to describe the general nature and level of work being performed. It is not intended to be a comprehensive list of all responsibilities, duties, or qualifications, which may change based on business needs.

At this time, we are unable to sponsor or transfer employment visas for this position.

Originally posted on Himalayas