Paid Social Specialist

We Go Beyond:

At Bed Bath & Beyond, we believe that everyone should “Be You!”. Bed Bath & Beyond is a community that upholds a culture of understanding, acceptance, and respect. We believe a person’s individuality is at the core of diversity, and those traits, beliefs, and characteristics should be valued and embraced. Living by this ethos is essential to the success of our business. Our goal is to foster a more diverse environment where every employee visibly demonstrates inclusive behaviors and respect for individuals.

This position is eligible for remote work. Currently we can hire employees in the following states: Arizona, Connecticut, Florida, Georgia, Idaho, Kansas, Maine, Massachusetts, Michigan, Minnesota, New Hampshire, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Dakota, Tennessee, Texas, Utah, Virginia, Wisconsin, Wyoming. This role will have occasional on site expectations.

What You'll Do

Campaign Execution

Build, launch, and optimize paid social campaigns across Meta, TikTok, and other platforms (Reddit, Pinterest, Snapchat, etc.)

Own audience targeting, budget allocation, creative trafficking, and account structure to drive efficient growth

Monitor performance daily and weekly, making optimizations in real time

Testing & Creative Optimization

Run structured tests across creative variations, audiences, placements, and bidding strategies

Analyze CTR, CVR, and CAC trends to identify optimization opportunities at both the channel and regional level

Partner with Creative, providing data-backed feedback on messaging, formats, and content iterations

Technical & Platform Operations

Maintain accurate tracking: pixel implementation, CAPI integrations, event configuration, and product catalog hygiene

Keep account structure clean and campaign documentation up to date

Manage audience uploads, exclusions, and segmentation

Performance Reporting

Track and report on CAC, CVR, engagement, and spend pacing

Turn performance data into clear, actionable insights for media and regional stakeholders — weekly, monthly, and quarterly

Work with analytics and channel leads to connect platform results to business outcomes using advanced measurement (Brand Lift Studies, MMM, Incrementality)

Cross-Functional Collaboration

Partner with the paid social lead, paid media generalists, and regional marketing stakeholders on cohesive cross-channel strategy

Collaborate with agency partners to maintain high execution quality and optimization rigor

What You Bring

2-3+ years managing paid social campaigns hands-on (Meta and TikTok required; Pinterest, Reddit, or Snapchat a plus)

Solid grasp of campaign structure, audience targeting, creative testing, and optimization

Experience running performance-driven paid social for omnichannel consumer brands

Comfort turning data into optimization decisions

Detail-oriented, organized, and used to working in-platform daily

Strong collaborator who thrives in a fast-paced environment

Education

Bachelor’s degree in marketing or related field required.

Physical Requirements

Must be able to sit and/or stand for long periods of time.

Who We Are:

We’re a passionate group of collaborative problem solvers and creative innovators, working on cutting-edge technology. From building award-winning retail applications (with amazing AR functionality) to creating leading blockchain and machine learning technologies, each of us embodies a unique value and contributes a diverse perspective to the team.

What We Offer:

401k (6% match)

Flexible Schedules

Onsite Health Clinic

Tuition Reimbursement, Leadership Development Program, & Mentorship Program

Onsite Fitness Center

Employee Resource Groups (LatinX, Black Employee Network, LGBTQIA+, Women’s Network, Women In Tech)

And More…

*Benefits vary based on position, tenure, location, and employee election

Physical Requirements:

This position requires you to sit, stand and perform general office functions. You may also be required to lift up to 25 pounds occasionally. Bending, stooping and reaching are also frequently required.

Equal Employment Opportunity:

It is our policy to provide equal employment opportunity for all applicants and associates. This policy includes our commitment to ensure that all employment decisions are made without regard to race, color, religion, gender, national origin, disability, pregnancy, veteran status (including Vietnam era veterans), age, sexual orientation, gender identity, or any other non-job-related characteristic protected by law.

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Originally posted on Himalayas