Performance Creative Strategist

Location: Remote — Canada or North America-based

Job Type: Full-time, Part-time, Contract/Freelance

Pay: $120,000 to $180,000/year with senior experience, plus a performance bonus paid as a % of ad spend on your winning creatives.

About Pearl West

Pearl West is a holding company building and scaling consumer brands in the health, wellness, and pet categories. Our leadership came from Mars Men, Gruns, Ryze, and Goli.

The Role

You will study customers, offers, competitors, performance data, and winning ads. You will turn those insights into angles, hooks, scripts, concepts, and clear briefs that our editors and media buyers can execute quickly.

This role is AI forward. We expect you to use AI across research, ideation, scripting, and production. AI forward does not mean AI slop. The taste, the insight, and the judgment are still yours. AI just makes you faster.

We are looking for a creative who can ideate, not just iterate or imitate.

What You Will Own

Build and maintain the creative testing roadmap for Meta

Research customers, competitors, market trends, and winning ad formats

Develop new concepts, angles, hooks, scripts, headlines, and primary copy

Create clear briefs that editors can execute without unnecessary back-and-forth

Review creative performance with media buyers and identify why ads win or lose

Iterate quickly on winning concepts before performance declines

Build repeatable systems for producing and learning from creative at scale

Maintain a strong pipeline of new concepts so the account never runs out of tests

Your Strengths

You understand direct-response psychology and know how to turn customer pain points into compelling creative

You understand awareness levels and write differently to each one

You can separate a strong concept from a polished but ineffective ad

You are comfortable using performance data to make creative decisions

You are AI forward: AI is already part of how you research, ideate, and produce, and none of it reads like AI slop

You communicate clearly with editors, media buyers, and leadership

You move quickly, take ownership, and do not need constant direction

Minimum Requirement

You have created ads that spent $100,000+ in a single month, and you can demonstrate it.

KPIs You Will Be Accountable For

Number of high-quality new concepts launched each week

Percentage of concepts that produce viable or winning ads

Speed from insight to brief to launched creative

Total spend carried by your creatives (this is also the number your bonus is calculated on)

Your First 90 Days

Weeks 1-2: deep research across customers, account history, and competitors

Day 30: first batch of briefs live, including net-new concepts

Day 60: a net-new concept of yours carrying real spend; weekly learnings loop running

Day 90: your creatives carry a growing share of account spend

How to Apply

All applications go through this form:

Note: Due to the volume of applications, we will only reach out to candidates whose experience and qualifications align with the requirements of the role.

Originally posted on Himalayas