Performance Marketing Manager

Our Purpose

Scheduling isn’t simply filling shifts. It’s finding the sweet spot that enables businesses to grow and team members to enjoy the perfect work/life balance.

At Planday from Xero, we aim to use Agentic AI to build a future where managers seamlessly can free up invaluable time for their business and teams. We’re not just building software; we’re on a mission to make shift work more human, to change work/life balance from a luxury to a reality for all shift workers. We’re using advanced technology to help humans reach their full potential. At work and in life.

Founded in 2004, Planday is headquartered in Copenhagen, Denmark and helps create perfect schedules for hundreds of thousands of users across the world. Planday was acquired by Xero in 2021.

About this role

We are looking for a Performance Marketing Manager to lead and evolve our performance marketing function across regions.

This is a high-impact role for an experienced performance marketer who combines strategic thinking with hands-on execution, bringing deep expertise in paid acquisition and a strong understanding of full-funnel growth in a B2B SaaS environment.

You will act as the central connector between brand, regional marketing, partnerships, and our external performance agency, ensuring performance marketing not only drives demand, but also improves conversion and contributes directly to pipeline and revenue.

You will be responsible for ensuring performance marketing effectively connects local brand awareness and demand creation (TOFU) through to conversion and revenue (MOFU/BOFU), adapting strategies to reflect market-specific dynamics, verticals, and customer behaviour across geographies.

How you’ll make an impact

Success in this role will come from building a scalable, insight-driven performance engine that drives measurable business growth across markets, within our ICP and target segments:

Driving pipeline and revenue growth through performance marketing across regions

Connecting brand, demand creation, and conversion into a cohesive full-funnel strategy

Ensuring performance marketing supports inbound, outbound and partner-led growth

Delivering locally relevant performance strategies that reflect market maturity and vertical focus

Improving conversion rates and efficiency across the funnel

Providing clear visibility into what is driving demand, conversion, and revenue across geographies

Strengthening collaboration between performance, brand, regional teams, and sales

What you’ll do

Performance Strategy & Planning

Define and execute a holistic performance marketing strategy aligned to business, regional and vertical priorities

Translate pipeline and revenue targets into channel strategies, budget allocation, and investment plans

Ensure a full-funnel approach across all geographies, connecting:

Brand awareness and demand creation (TOFU)

Consideration and engagement (MOFU)

Conversion and revenue generation (BOFU)

Identify and prioritise new growth opportunities across channels, audiences, and markets

Channel Performance & Optimisation

Own performance across all paid acquisition channels (e.g. search, social, display, affiliates)

Drive continuous testing and experimentation across targeting, creative, landing pages, and funnel

Optimise for end-to-end performance (traffic → lead → opportunity → revenue), not just lead volume

Ensure budget is allocated effectively based on performance, incrementality, and scalability

Adapt channel strategies to reflect local market context, verticals, and customer behaviour

Demand, Conversion & Insights

Own performance reporting and insights across:

Pipeline and revenue contribution

Conversion rates across funnel stages

Cost efficiency (CPL, CAC, LTV:CAC)

Provide clear, actionable insights to:

Regional marketing teams (what’s driving local demand)

Brand team (what messaging and creative is converting)

Sales and leadership (pipeline quality and opportunities)

Surface early signals on opportunities and risks across markets

Ensure clear visibility of how TOFU activity translates into MOFU/BOFU outcomes across geographies

Agency & Stakeholder Management

Own and lead the relationship with our global performance marketing agency, ensuring:

High-quality execution and optimisation

Strategic input and proactive recommendations

Clear accountability against KPIs

Ensure agency output reflects local market needs, not just global scale

Act as the key liaison between brand, regional teams, partnerships, RevOps and external partners

Align stakeholders on performance, priorities, and growth opportunities

Technology & Tracking

Ensure all paid channels are accurately tracked, measured, and integrated across systems (e.g. Salesforce, marketing automation)

Partner with RevOps and Data teams to improve attribution, tracking, and reporting infrastructure

Ensure full-funnel visibility across geographies, connecting campaign performance to revenue outcomes

Leadership

Set clear priorities, goals, and development plans

Foster a culture of ownership, experimentation, and continuous improvement

What you’ll bring with you

Experience: 7+ years experience in performance marketing, ideally within B2B SaaS

Strategic mindset: Strong ability to translate business goals into scalable performance strategies

Performance expertise: Proven track record of driving pipeline and revenue growth through paid channels

Full-funnel understanding: Experience connecting brand, demand generation, and conversion (TOFU → MOFU → BOFU)

Multi-market experience: Experience adapting strategies across different geographies and market maturities

Collaboration: Skilled at influencing and aligning cross-functional teams (Sales, Brand, Partnerships, RevOps)

Data-driven: Confident in using data and insights to optimise performance and communicate impact

Agency management: Experience managing and scaling external agency relationships

Communication: Excellent written and verbal communication skills; comfortable presenting to senior stakeholders

Tools: Familiarity with Salesforce, marketing automation platforms (SFMC/HubSpot), analytics and attribution tools

Mindset: Self-starter with strong ownership, adaptability, and curiosity to test and learn in a fast-paced environment

At Planday, we offer you

Benefits like pension, health insurance, inclusive support for new parents and generous vacation

On top of your annual base salary, you are offered to be part of an Employee Share Plan

Growth and progression opportunities – we want you to grow with us

Flexible remote work

Strong social culture with lots of team and company activities

Meaningful work – everyone at Planday contributes to improving the lives of shift workers around the globe

Healthy work-life balance and autonomous approach to work. We trust in you and your abilities

Finally, our offices are not just workplaces (although they are pretty nice and well-located, we have to say!). Plandayers are open and welcoming and at Planday, everyone has the freedom and support to show their true self at work.

At Planday, we firmly believe that diversity and inclusion are the cornerstones of innovation and a vibrant workplace culture, and we highly value the strength that diverse backgrounds offer.

As an equal opportunity employer, we strive to create an equitable experience for all our candidates throughout the process. Please let us know if you need reasonable accommodation during the application or interview process.

All applicants will be considered for employment without attention to any personal characteristics.

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