Performance Marketing Specialist

Performance Marketing Specialist – Google Ads, Meta Ads & Paid Media | Remote

Position Type: Full-Time, Remote

Working Hours: U.S. Business Hours

Preferred Locations: Pakistan, LATAM, South Africa, Philippines

About the Role

At Pavago, one of our clients is hiring a Performance Marketing Specialist to manage, optimize, and scale paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital channels.

This is a hands-on paid media role focused on measurable growth and acquisition performance — not simply campaign coordination.

You’ll own campaign execution, budget optimization, conversion tracking, A/B testing, attribution, and performance reporting, with a focus on improving ROAS, CPA, CPL, and conversion rates.

You’ll collaborate with creative, content, sales, and marketing teams to turn advertising spend into qualified leads, customers, and revenue.

If you’re a data-driven marketer who enjoys testing, optimizing, and scaling campaigns, this role is a strong fit.

What You’ll Own

Paid Media Campaign Management

Build, launch, and manage campaigns across:

Google Ads

Meta Ads (Facebook & Instagram)

LinkedIn Ads

Other relevant paid channels

Manage campaigns focused on lead generation, customer acquisition, sales, revenue, and brand growth

Develop and test audiences, messaging, creatives, and campaign structures

Manage campaign budgets, bidding strategies, targeting, and placements

Scale winning campaigns while maintaining performance efficiency

Campaign Optimization & Growth

Monitor campaign performance and optimize accounts regularly

Improve key metrics including:

Return on Ad Spend (ROAS)

Cost Per Acquisition (CPA)

Cost Per Lead (CPL)

Click-Through Rate (CTR)

Conversion Rate

Identify underperforming campaigns and implement improvements

Test new channels, audiences, formats, and acquisition strategies

Scale successful campaigns based on performance data

A/B Testing & Experimentation

Develop and execute structured tests across:

Ad creatives

Copy and messaging

Audiences

Landing pages

Offers

Bidding strategies

Analyze test results and identify winning variations

Use campaign learnings to continuously improve acquisition performance

Analytics, Attribution & Conversion Tracking

Track campaign performance using:

Google Analytics

Google Tag Manager

Advertising platform dashboards

Monitor CTR, CPC, CPL, CPA, ROAS, and conversion rates

Maintain accurate conversion tracking and attribution

Analyze funnel performance from ad click through conversion

Troubleshoot tracking issues and data inconsistencies

Identify performance trends and growth opportunities through campaign data

Funnel & Conversion Optimization

Understand the full customer acquisition journey from impression to conversion

Identify funnel drop-offs and recommend improvements

Collaborate with marketing and sales teams to improve lead quality

Support landing page and conversion rate optimization initiatives

Ensure paid acquisition campaigns align with revenue and business growth objectives

Reporting & Performance Insights

Prepare weekly and monthly campaign reports

Translate performance data into clear, actionable recommendations

Monitor budget utilization and campaign efficiency

Identify opportunities to scale profitable campaigns

Communicate performance trends, challenges, and recommendations to stakeholders

Creative & Cross-Functional Collaboration

Partner with designers and content teams on advertising assets

Provide data-backed feedback on:

Ad creative

Copy

Offers

Landing pages

Collaborate with sales teams to understand lead quality and downstream conversion

Help align paid acquisition with broader marketing initiatives

Requirements

3+ years of hands-on performance marketing or paid media experience

Proven experience managing campaigns across Google Ads, Meta Ads, LinkedIn Ads, or similar platforms

Strong understanding of:

PPC

Paid acquisition

Conversion tracking

Attribution

Funnel optimization

Audience targeting

Experience with Google Analytics, Google Tag Manager, and advertising platform analytics

Demonstrated ability to:

Improve ROAS

Reduce CPA and CPL

Optimize conversion rates

Scale successful campaigns

Experience managing advertising budgets and multiple campaigns

Strong analytical and problem-solving skills

Excellent written and verbal English communication

Ability to work remotely during U.S. business hours

Nice to Have

Experience managing both lead generation and e-commerce campaigns

Experience managing multiple advertising accounts or client portfolios

Familiarity with:

HubSpot

Salesforce

Marketo

CRM and marketing automation platforms

Google Ads and/or Meta Ads certifications

Experience within:

SaaS

Marketing agencies

Professional services

High-growth startups

Understanding of lifecycle marketing and audience segmentation

Tools & Platforms

Google Ads | Meta Ads | LinkedIn Ads | Google Analytics | Google Tag Manager | HubSpot | Salesforce | Marketo | CRM & Marketing Automation Platforms

What Makes You a Strong Fit

You’ll likely thrive in this role if you:

Make decisions based on data rather than assumptions

Enjoy testing and continuously improving campaigns

Understand how paid media connects to the entire acquisition funnel

Can diagnose why a campaign is underperforming and take action

Are comfortable managing multiple campaigns and budgets simultaneously

Balance creative experimentation with performance discipline

Focus on profitable growth rather than vanity metrics

Can execute independently while collaborating effectively across teams

What a Typical Day Looks Like

You might start by reviewing campaign dashboards, spend, conversions, CPA, CPL, and ROAS across active accounts.

From there, you’ll optimize budgets and bids, pause underperforming ads, scale winning campaigns, analyze audience performance, and launch new tests.

Throughout the day, you may collaborate with creative teams on new ad concepts, review landing-page performance, troubleshoot tracking issues, and analyze lead or revenue quality with sales and marketing teams.

In short: you turn paid advertising budgets into measurable, scalable business growth.

Key Metrics for Success

Return on Ad Spend (ROAS)

Cost Per Acquisition (CPA)

Cost Per Lead (CPL)

Click-Through Rate (CTR)

Conversion Rate

Lead and revenue growth

Budget efficiency

Campaign scalability

Conversion tracking accuracy

Why This Role Stands Out

Hands-on ownership of paid acquisition campaigns

Work across major platforms including Google, Meta, and LinkedIn

Direct impact on leads, customers, and revenue

Opportunity to test and scale new acquisition strategies

Strong exposure to performance analytics and funnel optimization

Fully remote environment

Growth opportunities into roles such as:

Senior Performance Marketing Specialist

Paid Media Manager

Growth Marketing Manager

Head of Performance Marketing

Interview Process

Application Review

Spark Hire One-Way Video Interview

Initial Interview with Pavago

Technical / Performance Marketing Interview

Final Interview with Leadership

Offer & Background Verification

Spark Hire Video Interview – Required

As part of the application process, all candidates are required to complete a one-way video interview through Spark Hire.

After completing the first step of your application, you’ll receive a Spark Hire invitation by email with instructions to record and submit your video responses.

Completion of the Spark Hire video is required to be considered for the next stage. Please check your inbox as well as your spam or junk folder for the invitation.

Apply Now

If you have hands-on experience managing Google Ads, Meta Ads, LinkedIn Ads, or other paid acquisition channels and know how to use data to improve ROAS, CPA, CPL, and conversions, we’d love to hear from you.

Apply today and help build and scale high-performing paid acquisition campaigns.

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Originally posted on Himalayas