Principal, Product Marketing

Forterro is building MyForterro.ai as the central cloud and AI foundation serving customers across a portfolio of specialised industrial software businesses. This is not a standalone product; it is a strategic growth platform designed to unlock cross-portfolio value, scalable services, and AI-enabled capabilities.

The Product Marketer – Platform & AI ensures that MyForterro.ai becomes a commercial engine rather than simply shared infrastructure. The role is responsible for defining how customer usage evolves into paid adoption, structured expansion, and durable revenue growth. It connects platform engagement to monetisation logic, pricing discipline, and clear commercial outcomes.

This position sits at the intersection of platform strategy, AI commercialisation, pricing architecture, and lifecycle growth. It requires someone who can think systemically, operate with commercial rigour, and influence across multiple lines of business.

Responsibilities

Key Responsibilities

Define and own the usage-led monetisation strategy for MyForterro.ai

Establish qualified usage signals that predict paid adoption and expansion

Design the free-to-paid value architecture, including paywall and upgrade logic

Develop structured expansion paths from platform access through to AI-enabled offerings

Define ICP-led monetisation priorities, identifying segments with the highest expansion potential

Shape the platform and AI positioning framework across the portfolio

Partner with Deal Desk to ensure pricing discipline and protect monetisation integrity

Define packaging logic and tier progression for platform and AI services

Specify instrumentation requirements to track conversion, expansion, and revenue impact

Monitor monetisation performance and proactively surface risks to scalability or pricing erosion

Enable Sales and Partners with clear upgrade narratives and expansion frameworks

Skills, Knowledge & Expertise

Core Competencies

Strong commercial and systems thinking

Ability to translate product usage data into monetisation strategy

Experience designing pricing, packaging, and upgrade architectures

Deep understanding of SaaS, cloud, or AI monetisation models

Strategic positioning and narrative development skills

Evidence-led decision making with clear commercial accountability

Ability to influence senior stakeholders across Product, Sales, and Deal Desk

Comfortable operating across multi-product or federated portfolios

Required Experience

5–10+ years in Product Marketing or adjacent strategic GTM roles

Proven experience converting usage into paid adoption and expansion

Demonstrated involvement in pricing and packaging strategy

Experience working in SaaS, cloud, or AI-enabled product environments

Track record of operating in multi-product or portfolio-based organisations

Preferred Experience

ERP or vertical industrial software experience

Exposure to tiered, usage-based, or gated monetisation models

Experience operating in private equity-backed or performance-driven environments

Why This Role MattersMyForterro.ai represents a significant growth lever for Forterro. This role ensures that platform engagement translates into predictable paid adoption, scalable expansion, and measurable revenue quality across the portfolio.

Originally posted on Himalayas