Sales Director Europe

About Veloq: Veloq is the software platform powering the next generation of grocery fulfilment.

Built on Rohlik Group’s (www.rohlik.group) proprietary technology and operational, Veloq is the software platform behind our same-day grocery operation. It combines warehouse automation, e-commerce fulfilment and last-mile logistics in one system, and it runs today across five European markets serving 850,000+ customers. Veloq is now a standalone company taking that platform to grocers, retailers and 3PLs. You will lead its commercial push in Europe and close its first major enterprise customers.

Why this role

A proven product. The platform already runs Rohlik's operations at scale. You sell something buyers can see working, not a roadmap.

Real ownership. You work directly with the CEO on pricing and positioning, build the commercial team, and help shape how Veloq scales.

What you will do

Own the European revenue target and close Veloq's first major enterprise customers

Advance an existing set of qualified accounts and open new ones across Europe

Lead consultative, multi-stakeholder sales of warehouse automation and fulfilment software, built on a clear business case for each customer

Shape pricing, commercial terms and major negotiations with the CEO

Build the sales playbook, pipeline discipline and forecasting

Hire and lead the commercial team as it grows

Represent Veloq with senior buyers and at industry events

What you bring

A track record of closing complex enterprise deals with 6 to 18 month cycles, at or above quota

Experience selling into grocery, retail or 3PL operations at VP and C-level

Time as an early commercial hire, or building a sales function from zero

Fluent English

Nice to have

Background in warehouse automation, WMS or supply chain technology

Existing relationships with senior buyers at European grocers or 3PLs

Experience leading a sales team

Exposure to pre-sales or solution design

German or another European language

Why it is different

This is an early-stage build with proven technology and real operations behind it. You get more ownership and less infrastructure than at a scaled vendor.