Sales Director - Gaming, Esports & Sports Partnerships (UK & Europe)

About Better Collective

Better Collective is a global digital sports media group, connecting millions of passionate sports fans through a diverse portfolio of sports media brands, communities and digital products.

As we evolve our commercial strategy, we are building a premium partnerships business centred around audience intelligence, video/talent-led content, premium media products and strategic client relationships.

Gaming and esports represent one of our biggest growth opportunities.

We're looking for an entrepreneurial sales leader to build and scale this vertical across Europe.

About the Role

This is not a traditional media sales role. You will lead the direct sales strategy for Better Collective's gaming and esports portfolio, leading the development of long-term partnerships across brands including:

FUTBIN

HLTV

Dust2

Working closely with the Director of Ad Sales UK & Europe, Product, Editorial and Marketing teams, you will develop new commercial propositions that move beyond traditional display advertising into premium sponsorships, partnerships, tournaments, branded content and audience-led solutions.

You'll have a genuine passion for sport, gaming and fan culture, with a deep understanding of how modern sports audiences engage across gaming, esports, creators and digital communities.

Key Responsibilities

Sales Strategy

Develop and execute Better Collective's gaming and esports commercial strategy across UK & Europe.

Identify new revenue opportunities across gaming, technology and youth-focused categories.

Build scalable commercial products that go beyond traditional advertising.

Develop annual category strategies for gaming and esports.

Business Development

You will already have senior relationships with:

Gaming publishers

Console manufacturers

PC hardware brands

Technology companies

Telecommunications

Energy drinks

The Big Six global agency holding groups

Agencies specialising in gaming

Own a pipeline of strategic partnerships worth six and seven figures.

Premium Partnerships

Develop integrated commercial solutions including:

Tournament sponsorships

Creator partnerships

Premium video

Live activations

Community programmes

Product launches

Audience Intelligence solutions

First-party data partnerships

Cross-functional Leadership

Work closely with:

Editorial

Product

Marketing

Data

Sales

Operations

to develop commercially-led products from inception.

Commercial Innovation

Identify opportunities to create:

New sponsorship products

New gaming IP

Premium commercial franchises

Recurring revenue opportunities

Pan-European partnership programmes

Success Looks Like

Within 12 months you will have:

Established relationships with Europe's leading gaming advertisers

Secured multiple premium strategic partnerships

Increased average deal values significantly

Built a repeatable gaming GTM framework

Developed recurring sponsorship products

Positioned FUTBIN and HLTV as premium commercial assets

Experience

8+ years in commercial media sales, partnerships or sponsorship

Strong gaming and esports industry experience

Proven track record selling premium partnerships

Experience working with agencies and direct brands

Strong understanding of gaming audiences

Network

Existing senior relationships with companies such as:

EA SPORTS

PlayStation

Xbox

Logitech

Red Bull

Intel

Samsung

ASUS

NVIDIA

Razer

Secretlab

Alienware

SteelSeries

HyperX

Corsair

Ubisoft

Riot Games

Epic Games

Skills

You are:

A genuine passion for sport, gaming and esports

A strong understanding of modern fan culture and digital communities

Strategic commercial thinking

A consultative approach to partnership selling

Exceptional relationship-building skills

An entrepreneurial mindset with a passion for creating new commercial opportunities

Strong storytelling and presentation skills

Excellent negotiation and influencing ability

The ability to collaborate across editorial, product, marketing and commercial teams

Why Join?

This is a unique opportunity to shape one of Better Collective's fastest growing commercial verticals.

You'll have the freedom to create innovative premium products, build strategic partnerships and influence the future commercial direction of Better Collective's gaming and esports business. Working at the intersection of sport, gaming and entertainment, you'll help some of the world's biggest brands connect with highly engaged fan communities across Europe.

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