Senior Product Manager, Catalog

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Overview

The Instacart Catalog team is the product data infrastructure powering everything customers see, find, and trust across the marketplace. We ingest data from retailers and third-party sources and use AI/ML and human operations to validate, enrich, and publish product information at scale. At the heart of this infrastructure are product attributes — the structured descriptors that power search filters, item card badges, dietary safety signals, health personalization, brand advertising, and agentic commerce. They touch every major surface and every major stakeholder.

We're looking for a Senior Product Manager to own the product data layer that determines how customers find what they need, how brands show up on shelf, and how Instacart earns trust as the definitive source of grocery product data. In this role, you'll set the end-to-end strategy for catalog attributes, lead governance, and drive accuracy and coverage at scale — building the kind of trust that brands, retailers, and internal teams depend on.

You'll work alongside a team of 7 engineers and partner closely with Machine Learning and Operations, as part of a broader product org of 4 PMs on the Catalog team. You'll thrive here if you love operating at the intersection of ML/AI, operations, and commercial partner relationships — and can hold a complex, multi-sided system together with clear thinking and strong execution.

About the Job

Own the end-to-end strategy and roadmap for catalog attributes — aligning cross-functional partners around clear outcomes, success metrics, and milestones, and maintaining a roadmap process transparent enough that every side of the marketplace can depend on it.

Translate ambiguous, complex problems into structured plans and drive execution from discovery and prioritization through launch, iteration, and scale, spanning a development process that includes Ops, Engineering, ML, Legal, and commercial partners.

Use data and customer insights to run experiments, understand root causes, and design solutions that balance speed and accuracy across the attribute lifecycle — defining KPIs, interpreting results, and making sound tradeoffs between precision and recall.

Build strong relationships and feedback loops across Product, Engineering, Design, Analytics, Operations, Machine Learning, Sales, Ads, Search, Legal, Brand, and Support — communicating transparently to drive clarity, commitment, and shared ownership of attribute quality.

Establish and continuously improve mechanisms for operational excellence — owning governance rituals, quality dashboards, postmortems, and platform investments that make attribute quality defensible at scale and compound over time.

About You

Minimum Qualifications

5+ years of product management experience, with meaningful time spent in catalog, data platforms, content systems, or ML/AI-adjacent products — including ownership of complex, cross-functional programs with measurable impact.

Proven ability to set strategy, prioritize ruthlessly, and deliver high-quality outcomes in fast-paced, dynamic environments — including building governance structures and quality systems, not just shipping features.

Demonstrated proficiency using data to drive decisions — defining KPIs, partnering with Analytics, interpreting experiments, and reasoning about precision/recall and ML model tradeoffs — with comfort navigating ambiguity to find clarity.

Exceptional written and verbal communication skills, with a track record of building trust and alignment across high-stakeholder-count environments where no single team controls all the inputs.

Preferred Qualifications

Experience in marketplaces, logistics, e-commerce, or consumer technology, with familiarity balancing multi-sided incentives.

Hands-on experience with experimentation and analytics — including A/B testing, SQL, and dashboards — and the ability to partner deeply with Engineering and Data teams.

Experience with product attribute systems, catalog data, content management, or source prioritization at marketplace scale.

Familiarity with data pipelines, ML extraction workflows, or quality evaluation frameworks such as golden set audits, human-in-the-loop review, or precision/recall measurement.

History of translating commercial commitments into engineering requirements, or prior work at the intersection of legal/compliance and data products — including rights management, regulatory compliance attributes, or data sourcing constraints.

People leadership experience — direct or cross-functional — with a genuine passion for coaching, feedback, and fostering inclusive team culture.

#LI-Remote

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.

For US based candidates, the base pay ranges for a successful candidate are listed below.

CA, NY, CT, NJ

$189,000—$199,500 USD

WA

$181,000—$191,000 USD

OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI

$174,000—$183,500 USD

All other states

$158,000—$166,500 USD