Senior Product Manager - Membership (f/m/d)

<p data-path-to-node="0"><strong data-path-to-node="0" data-index-in-node="0">Senior Product Manager - Membership &amp; MyAccount (f/m/d)</strong></p> <p data-path-to-node="1"><strong data-path-to-node="1" data-index-in-node="0">Location:</strong> Lille or Paris, France</p> <p data-path-to-node="2"><strong data-path-to-node="2" data-index-in-node="0">Domain:</strong> Omnicommerce &amp; Customer — Loyalty &amp; Account Experience</p> <h3 data-path-to-node="4">About Decathlon &amp; The Omnicommerce Domain</h3> <p data-path-to-node="5">Decathlon is accelerating its digital transformation with the mission of becoming the sports digital platform that allows customers to discover our universe through local, sport-centered, and omnichannel experiences.</p> <p data-path-to-node="6"><strong data-path-to-node="6" data-index-in-node="0">Our Mission:</strong> Bring people together through sport to make wellbeing accessible for all.</p> <p data-path-to-node="7">By joining this scope, you will work within the <strong data-path-to-node="7" data-index-in-node="48">Omnicommerce &amp; Customer</strong> Unit. Our mission is to leverage cutting-edge technology to build trusted, seamless, and deeply personalized relationships at scale. We design the platforms that connect our members to the entire Decathlon ecosystem—online, on mobile, and in our physical stores worldwide.</p> <h3 data-path-to-node="9">Join the Membership &amp; MyAccount Squad</h3> <p data-path-to-node="10">Reporting to the Membership Group Product Manager, you will take end-to-end ownership of the&nbsp;<strong data-path-to-node="10" data-index-in-node="114">Membership &amp; MyAccount</strong> Product Team across our 3 front platforms: Responsive Web, iOS, and Android.</p> <p data-path-to-node="11">You will lead a multi-disciplinary team alongside a dedicated Engineering Manager, Software Engineers (Web, iOS, Android), Product Designers, Data Analysts, and Product Marketing Managers (PMM), while partnering closely with central sports teams and local Country Loyalty leaders.</p> <ul data-path-to-node="12"> <li> <p data-path-to-node="12,0,0"><strong data-path-to-node="12,0,0" data-index-in-node="0">Product Vision:</strong> Empowering enduring customer relationships through a frictionless, rewarding, and deeply personalized omnichannel membership journey.</p> </li> <li> <p data-path-to-node="12,1,0"><strong data-path-to-node="12,1,0" data-index-in-node="0">The Mission:</strong> Transition our membership product from a historical "Run" maintenance state into a high-tempo value delivery engine. You will drive identified omnichannel transactions, member lifetime value, and profile enrichment.&nbsp;</p> </li> </ul> <h3 data-path-to-node="14">&nbsp;</h3> <h3 data-path-to-node="14">Responsibilities</h3> <h4 data-path-to-node="15">Product Vision &amp; Strategy</h4> <ul data-path-to-node="16"> <li> <p data-path-to-node="16,0,0"><strong data-path-to-node="16,0,0" data-index-in-node="0">Define Vision &amp; Roadmap:</strong> Own and drive the end-to-end product vision, strategy, and outcome-based roadmap for Membership and MyAccount across Web, iOS, and Android.</p> </li> <li> <p data-path-to-node="16,1,0"><strong data-path-to-node="16,1,0" data-index-in-node="0">Accelerate Transformation:</strong> Drive the operational shift from run-mode maintenance to a high-velocity feature delivery model, turning the membership space into a core business growth lever.</p> </li> <li> <p data-path-to-node="16,2,0"><strong data-path-to-node="16,2,0" data-index-in-node="0">"Build vs. Buy" Leadership</strong></p> </li> <li> <p data-path-to-node="16,2,0"><strong data-path-to-node="16,3,0" data-index-in-node="0">Strategic Alignment:</strong> Bridge central business objectives with local country requirements, establishing a unified global membership experience while accommodating local market nuances.</p> </li> </ul> <h4 data-path-to-node="17">&nbsp;</h4> <h4 data-path-to-node="17">Discovery &amp; Experimentation</h4> <ul data-path-to-node="18"> <li> <p data-path-to-node="18,0,0"><strong data-path-to-node="18,0,0" data-index-in-node="0">Continuous Discovery:</strong> Uncover high-impact member friction points through quantitative analytics, regular user interviews, usability testing, and benchmark studies.</p> </li> <li> <p data-path-to-node="18,1,0"><strong data-path-to-node="18,1,0" data-index-in-node="0">UX/UI Simplification:</strong> Partner with Design and Research to streamline complex account features, rewards catalogs, and loyalty point visibility into intuitive, engaging cross-platform interfaces.</p> </li> <li> <p data-path-to-node="18,2,0"><strong data-path-to-node="18,2,0" data-index-in-node="0">Experimentation Framework:</strong> Establish continuous A/B testing and multivariate testing processes to validate hypotheses on member engagement, opt-in mechanics, and reward redemption.</p> </li> </ul> <p>&nbsp;</p> <h4 data-path-to-node="19">Delivery &amp; Technical Alignment</h4> <ul data-path-to-node="20"> <li> <p data-path-to-node="20,0,0"><strong data-path-to-node="20,0,0" data-index-in-node="0">Agile Product Delivery:</strong> Steer sprint cycles and backlog prioritization in tight synergy with the Engineering Lead, Mobile Engineers, and Web Developers.</p> </li> <li> <p data-path-to-node="20,1,0"><strong data-path-to-node="20,1,0" data-index-in-node="0">Backlog Execution:</strong> Write precise Epics, User Stories, and robust acceptance criteria; anticipate cross-squad dependencies and ensure smooth release management.</p> </li> <li> <p data-path-to-node="20,2,0"><strong data-path-to-node="20,2,0" data-index-in-node="0">Cross-Journey Integration:</strong> Collaborate with Core E-Commerce teams (Cart, Checkout, PDP) and In-Store Cashtill teams to seamlessly embed member identification, instant rewards, and profile perks across all purchasing journeys.</p> </li> <li> <p data-path-to-node="20,3,0"><strong data-path-to-node="20,3,0" data-index-in-node="0">Go-to-Market Orchestration:</strong> Synchronize feature releases with Product Marketing Managers (PMM) and local digital teams, orchestrating simultaneous rollouts across Web and App Stores (iOS / Android).</p> </li> </ul> <p>&nbsp;</p> <h4 data-path-to-node="21">Data &amp; Performance</h4> <ul data-path-to-node="22"> <li> <p data-path-to-node="22,0,0"><strong data-path-to-node="22,0,0" data-index-in-node="0">Define &amp; Monitor KPIs:</strong> Own and steer North Star and operational metrics:</p> <ul data-path-to-node="22,0,1"> <li> <p data-path-to-node="22,0,1,0,0"><em data-path-to-node="22,0,1,0,0" data-index-in-node="0">Adoption &amp; Identification:</em> Total Active Members, Profile Completion Rate (PCR), and Omnichannel Identified Transactions.</p> </li> <li> <p data-path-to-node="22,0,1,1,0"><em data-path-to-node="22,0,1,1,0" data-index-in-node="0">Loyalty Economics:</em> Points Issued vs. Redeemed, Burn Rate, Member Lifetime Value (LTV), and Reward Engagement Rate.</p> </li> </ul> </li> <li> <p data-path-to-node="22,1,0"><strong data-path-to-node="22,1,0" data-index-in-node="0">Data-Driven Arbitrations:</strong> Ground roadmap prioritization in rigorous analytics, sunsetting obsolete features and scaling initiatives with proven incremental business impact.</p> </li> </ul> <p>&nbsp;</p> <h4 data-path-to-node="23">Product Mindset &amp; Culture</h4> <ul data-path-to-node="24"> <li> <p data-path-to-node="24,0,0"><strong data-path-to-node="24,0,0" data-index-in-node="0">Excellence &amp; Advocacy:</strong> Act as the global ambassador for membership and account experience standards across Decathlon's international tech and business communities.</p> </li> <li> <p data-path-to-node="24,1,0"><strong data-path-to-node="24,1,0" data-index-in-node="0">Collaborative Culture:</strong> Foster an autonomous, high-trust engineering culture grounded in psychological safety, shared accountability, and customer obsession.</p> </li> </ul> <p>&nbsp;</p> <h3 data-path-to-node="26">Profile</h3> <ul data-path-to-node="27"> <li> <p data-path-to-node="27,0,0"><strong data-path-to-node="27,0,0" data-index-in-node="0">Experience:</strong> 5+ years of Product Management experience leading consumer-facing (B2C) digital products, customer portals, account spaces, or loyalty ecosystems at scale.</p> </li> <li> <p data-path-to-node="27,1,0"><strong data-path-to-node="27,1,0" data-index-in-node="0">Multi-Platform Mastery:</strong> Proven track record in orchestrating feature delivery across both <strong data-path-to-node="27,1,0" data-index-in-node="90">Responsive Web and Native Mobile Apps (iOS &amp; Android)</strong>, with solid understanding of mobile app release cycles and store guidelines.</p> </li> <li> <p data-path-to-node="27,2,0"><strong data-path-to-node="27,2,0" data-index-in-node="0">Domain &amp; E-Commerce Acumen:</strong> Deep understanding of omnichannel e-commerce dynamics, conversion funnel optimization, customer retention mechanics, and loyalty economics.</p> </li> <li> <p data-path-to-node="27,3,0"><strong data-path-to-node="27,3,0" data-index-in-node="0">Product Methodology:</strong> Complete mastery of modern discovery and delivery frameworks (Dual-Track Agile, Scrum/Kanban, customer interview techniques, A/B testing, Build vs. Buy assessments).</p> </li> <li> <p data-path-to-node="27,4,0"><strong data-path-to-node="27,4,0" data-index-in-node="0">Stakeholder Management:</strong> Exceptional interpersonal skills with demonstrated success navigating complex, multi-stakeholder international matrix organizations (aligning global tech teams, central business units, and local country leaders).</p> </li> <li> <p data-path-to-node="27,5,0"><strong data-path-to-node="27,5,0" data-index-in-node="0">Analytical Mindset:</strong> Highly analytical and fluent in using analytics platforms to derive customer insights and back product decisions with hard data.</p> </li> <li> <p data-path-to-node="27,6,0"><strong data-path-to-node="27,6,0" data-index-in-node="0">Languages &amp; Communication:</strong> Fluent in English (written and spoken) with concise communication and synthesis skills; French is a plus.</p> </li> <li> <p data-path-to-node="27,7,0"><strong data-path-to-node="27,7,0" data-index-in-node="0">Passion:</strong> Excited by scalable customer-facing architecture, seamless digital-to-physical omnichannel journeys, and driven by a strong passion for sports !</p> </li> </ul> <h3 data-path-to-node="29">What We Offer</h3> <ul data-path-to-node="30"> <li> <p data-path-to-node="30,0,0"><strong data-path-to-node="30,0,0" data-index-in-node="0">Flexible Remote Work:</strong> Hybrid model with 2 days of remote work per week (flexible).</p> </li> <li> <p data-path-to-node="30,1,0"><strong data-path-to-node="30,1,0" data-index-in-node="0">Work Location:</strong> Based at our Decathlon Digital hubs in <strong data-path-to-node="30,1,0" data-index-in-node="54">Lille</strong> or <strong data-path-to-node="30,1,0" data-index-in-node="63">Paris</strong>, France.</p> </li> <li> <p data-path-to-node="30,2,0"><strong data-path-to-node="30,2,0" data-index-in-node="0">Choice of Equipment:</strong> Mac or Windows</p> </li> <li> <p data-path-to-node="30,3,0"><strong data-path-to-node="30,3,0" data-index-in-node="0">Impact &amp; Career Growth:</strong> High-visibility leadership role at the core of Decathlon's customer strategy, offering structured mentorship, continuous upskilling, and international mobility paths.</p> </li> <li> <p data-path-to-node="30,4,0"><strong data-path-to-node="30,4,0" data-index-in-node="0">Financial Benefits:</strong> Comprehensive remuneration package including employee shareholding options (<em data-path-to-node="30,4,0" data-index-in-node="96">actionnariat salarié</em>), as well as monthly and quarterly performance bonuses.</p> </li> </ul> <h3 data-path-to-node="32">&nbsp;</h3> <h3 data-path-to-node="32">Our Commitment to Inclusion and Accessibility</h3> <p data-path-to-node="33">At Decathlon, we recognize the immense value that diversity brings to our teams, and we continuously strive to foster and cultivate an inclusive and equitable workplace: which is why Inclusion is one of our Human Fundamentals. We encourage people from all backgrounds and abilities to apply, as we firmly believe that diversity of thought, culture, identity, and lived experience makes us stronger.</p> <p data-path-to-node="34">Decathlon is also committed to offering an inclusive and accessible selection process to all candidates. Should you require any accommodations, you can request them via the application form, and your request will remain confidential. These requests do not affect the outcome of the recruitment process.</p><div class="content-conclusion"><p>&nbsp;</p> <p><strong>DECATHLON DIGITAL CONTEXT&nbsp;</strong></p> <p>What if technology allowed us to push the boundaries and take sports experiences to new levels? That's exactly our goal at Decathlon Digital! We are a team of 5,000+ experts in software engineering, product management, data, cloud, and cybersecurity, distributed across Paris, Lille, and Amsterdam. Together, we are creating the largest digital sports platform, leveraging tech innovation from design to value chain optimization, connected experiences and product second life.</p> <p><br><strong>Changing the game for good</strong>. We are in this for the love of sports. And like everything we love, we want it to last. That’s why we are embarking on a journey to create a more sustainable tech model, reducing our direct environmental impact while maintaining a safe, diverse, and inclusive space for all our people to learn and thrive together. Team up with us to design the digital future of sports.</p></div>