Social Media & Content Manager

About the Role

We are an emerging beverage brand inspired by Ayurveda — the 5,000-year-old Indian wellness practice centered around daily rituals for a more holistic and balanced life. Currently growing our retail presence in New York City alongside our e-commerce business, we are entering an exciting stage of growth with additional product launches planned and a strong focus on building community and brand awareness across the U.S.

We're looking for a Social Media & Content Manager who can help co-lead our social media strategy while also being highly hands-on with day-to-day execution. This is not simply a scheduling or community management position — we want someone who brings ideas to the table, helps establish a clear content strategy, identifies what is and isn't working, and works closely with the founders to bring that strategy to life.

Work Structure & Requirements

Location: Remote / Virtual

Schedule: Part-time (20 hours per week)

Time Zone: EST business hours

Compensation: $8 USD per hour

Key Responsibilities

1. Social Media Strategy

Develop and help lead the organic social media strategy across Instagram and TikTok

Establish clear content pillars, formats, themes, and posting strategies rather than creating content on an ad-hoc basis

Help grow our presence and reach specifically within the U.S. market, with an initial focus on New York and relevant U.S. consumer communities

Identify opportunities to improve audience targeting and ensure content reaches the brand's intended demographic

Develop platform-specific strategies for Instagram and TikTok while identifying opportunities to repurpose high-performing content across channels

Build content plans around new product launches, retail growth, founder stories, and other key brand moments

2. Content Creation & Video Editing

Work closely with the founders to develop content ideas, scripts, hooks, and creative briefs for founder-led videos

Give the founders clear direction on what content should be filmed and how it should be structured

Edit founder-shot footage into engaging TikToks, Instagram Reels, and Stories

Create strong opening hooks, pacing, captions, and edits designed to maximize retention and engagement

Identify relevant TikTok, Instagram, and broader cultural trends and adapt them creatively for the brand

Help maintain a consistent brand voice, look, and feel across all social content

Develop organic content and creative concepts that can also be tested and repurposed as paid social advertising creatives

3. Publishing & Community Management

Own or support the day-to-day publishing of content across Instagram and TikTok

Manage comments, DMs, and general community engagement

Proactively engage with relevant U.S.-based consumers, creators, communities, and complementary brands

Help build genuine relationships around the brand rather than relying solely on paid audience acquisition

Identify relevant local communities, events, wellness groups, creators, and other opportunities that could strengthen our presence in New York and the wider U.S. market

4. Creator & UGC Support

Identify creators and UGC opportunities that align with our target customer and brand positioning

Coordinate basic creator outreach, product seeding, and UGC collaborations

Maintain creator lists and help manage communication and follow-ups

Identify high-performing creator content that could be repurposed across organic and paid channels

Required Skills & Experience

Experience: 3+ years in social media management, social strategy, content marketing, or a similar role

Platforms: Strong experience managing and growing brands across Instagram and TikTok

Strategy: Demonstrated ability to develop social media strategy as well as execute it

Video: Strong short-form video editing skills, particularly for TikTok and Instagram Reels; excellent understanding of hooks, storytelling, retention, and short-form content best practices

Trends: Ability to identify trends and translate them into content that feels relevant to a specific brand rather than simply copying trends

Communication: Strong written English; ability to write engaging social copy, captions, scripts, and content concepts

Analytics: Comfortable analyzing social media performance and making recommendations based on data

Profile: Highly proactive, creative, and comfortable suggesting ideas rather than waiting for detailed instructions; sits somewhere between a Social Media Strategist, Content Manager, and hands-on Creator

Originally posted on Himalayas