Social Media Manager (Freelance, m/f/d)

Your mission

About L1VE

L1VE is a growing media and technology company with offices in Berlin and New York. With immersive 14K/3D/360° streaming technology and innovative live formats, we are changing the way people experience sports, music and entertainment.

Your Role

You are the voice of L1VE online. You build our social media from the ground up, take full ownership of it and work closely with our Content & Experience team. You report to the Head of Marketing & Sales. As the function grows, you can build your own team. You will work remote within Europe or the USA, or on-site in Berlin or New York

What You'll Do

Own all L1VE social media channels (Reddit, TikTok, Instagram, X; YouTube optional), incl. strategy, tone of voice and content calendar

Build and lead our own subreddit, our main place for talking with the community

Create platform-native short-form video (TikTok, Reels) that shows what it feels like to be there live with a VR headset, incl. ideas, scripts, editing and trend monitoring

Create content hands-on together with our content team

Manage community engagement across all channels, fast and in the L1VE voice

Create real-time content around our live events, optionally on site

Brief and manage freelancers, agencies, creators and on-site event partners, incl. quality control

Report on reach, engagement, follower growth and traffic, and feed learnings straight into the next content

Attend selected live events, including occasional international trips

Your profile

Must-have

3–5 years of social media management experience for a brand, publisher, sports club, league or agency

A portfolio of your own posts, videos or campaigns with proven results

Deep understanding of TikTok and Instagram: formats, algorithms, trends and internet culture

Experience with Reddit and its communities

Hands-on short-form video skills: concept, shooting and editing (e.g. CapCut, Premiere)

Excellent written and spoken English (German is a plus)

Strong sense of ownership and a hands-on mentality: you build things from scratch and see them through

Nice-to-have

Experience working with freelancers or agencies

Practical experience with AI tools, ideally with concrete use cases

Data-driven approach using platform analytics

Interest in sports, entertainment and immersive technology

Why us?

You work with live content from international sports and entertainment events that you won't find anywhere else.

You get plenty of creative freedom, short decision paths and flexible hours.

Interested?

Send us your CV, links to two or three posts or videos you're proud of, your day rate, and a few sentences on why you're a great fit for L1VE.

L1VE is committed to equal opportunities. We welcome applications regardless of origin, gender, age, religion, disability or sexual identity.

Contact person

Annette Hansen - Recruiting Manager