Web Analytics & Technical Marketing Specialist (Contract)

Digital Reach Agency is a full-service digital marketing agency for B2B SaaS & Tech companies. We’re an enthusiastic, open-minded team of compassionate and talented people. Our company prides itself on the amazing people who are a part of our team – employee well-being is our priority, our work matters to us, we foster growth & learning in the workplace, and we have implemented initiatives to ensure we’re engaging our team and empowering every member to succeed.

Role Overview

As a Web Analytics & Technical Marketing Specialist, you will support a variety of analytics, tracking, CMS, technical SEO, and general web implementation tasks across client websites. You’ll work closely with our web development, analytics, and digital marketing teams to implement solutions, troubleshoot technical issues, and support day-to-day client needs.

Projects may range from configuring conversion tracking in Google Tag Manager and building GA4 reports to publishing website content, implementing structured data, performing site-speed audits, or troubleshooting marketing technology integrations.

We’re looking for someone technically versatile, comfortable working across different platforms, and capable of independently taking a well-defined task from assignment through implementation, QA, and documentation. Workload will vary week-to-week depending on internal demand.

This is a part-time, contractor, as-needed position.

Requirements

Key Responsibilities

Implement, test, and deploy tags, triggers, and variables within Google Tag Manager

Configure and troubleshoot GA4 events, conversions, custom dimensions, and reporting

Set up and validate conversion tracking for Google Ads and other advertising platforms

Troubleshoot tracking issues, dataLayer problems, attribution issues, and sequencing/timing issues

Write and maintain lightweight JavaScript for GTM and other web-based implementations

Debug and refine custom scripts used for form tracking, lead tracking, cookie compliance, and other client-specific requirements

Build GA4 Explorations, reports, and dashboards to help teams understand website and conversion performance

Audit existing analytics and GTM implementations and recommend improvements

Support privacy and consent implementations, including Consent Mode and CMP integrations

Perform website QA, browser testing, and technical troubleshooting

Perform basic website performance and site-speed audits using tools such as Lighthouse and PageSpeed Insights

Implement and validate structured data/schema markup and assist with other technical SEO tasks

Make content and configuration updates within CMS platforms, including publishing blog posts and updating existing pages

Assist with redirects, metadata, sitemap/indexation issues, and other routine website maintenance tasks

Communicate findings clearly and document completed work within internal workflows (Asana, Slack, etc.)

Required Skills & Experience

2+ years hands-on experience with Google Tag Manager and Google Analytics 4

Strong understanding of GTM fundamentals, including tags, triggers, variables, dataLayer, and custom HTML implementations

Experience configuring GA4 events, key events/conversions, custom dimensions, and reports

Solid JavaScript knowledge, particularly for analytics, tracking, and lightweight website implementations

Working knowledge of HTML and CSS

Ability to debug technical issues using browser DevTools, including the console, network requests, cookies, and dataLayer

Familiarity with major advertising and marketing platforms such as Google Ads, LinkedIn, Meta, Microsoft Ads, and similar platforms

Experience working within CMS platforms such as WordPress, Webflow, Sanity, or similar systems

General understanding of technical SEO concepts, including structured data, redirects, metadata, sitemaps, and indexation

Familiarity with website performance tools such as Google PageSpeed Insights and Lighthouse

Strong attention to detail and a methodical approach to implementation and QA

Ability to work independently, manage asynchronous tasks, and learn unfamiliar platforms when necessary

Ability to clearly document technical work and communicate findings to both technical and non-technical team members

Nice-to-Have Skills

Experience with HubSpot, Marketo, Pardot, or other marketing automation platforms

Experience with server-side Google Tag Manager

Experience with Looker Studio or other reporting/dashboard tools

Understanding of cookie compliance, Consent Mode, and common CMP platforms

Experience implementing JSON-LD and structured data

Familiarity with SEO and auditing tools such as Screaming Frog, SEMrush, or Ahrefs

Experience troubleshooting embedded forms, third-party scripts, and marketing technology integrations

Experience with common hosting and deployment platforms

Experience working across multiple client websites in an agency environment

Experience working with distributed teams and asynchronous project management workflows

Benefits

Hourly: $60–70/hr

Available Hours: 2 - 20 hours per week, based on assignments available

Engagement: Part-time contractor, as needed

Originally posted on Himalayas